Director of Marketing and Communications

Job description

Organization: Jewish Community Centre of Greater Vancouver Salary Range: $95,000–$115,000 annually plus comprehensive benefits Application Deadline: June 10, 2026 The JCC is at a transformative moment. A comprehensive marketing strategy — developed with external expertise — is in place and ready to execute. What we need now is a skilled, hands-on marketing professional who can bring that strategy to life. This is a doing role as much as a directing role. The successful candidate will own execution: building and deploying campaigns, managing digital channels, working within a lean structure, and making every dollar count. The Core Challenge: Retain members through a period of physical disruption (the JCC is undergoing a multi-year rebuild and relocation). Build anticipation and drive new membership for the grand opening of the new JCC campus. Do both simultaneously, on a lean budget, through smart segmentation and channel discipline. What You'll Do: Execute the Marketing Plan: - Create multi-year marketing and communications timelines to implement the integrated marketing strategy - Manage campaign timelines, assets, and approvals across all channels — digital, print, email, social, and in-venue - Work directly in the tools: build emails, schedule posts, update the website, pull analytics, and iterate - Collaborate with a graphic designer to produce all creative assets within brand standards Own Member Retention During the Rebuild: - Develop and maintain a segmented communications approach for different member cohorts - Design, write, and execute incentive and loyalty communications that reduce churn during the disruption period - Ensure members feel informed, valued, and connected to the JCC's mission throughout construction Build Toward the Grand Opening: - Develop phased campaigns tied to key milestones: groundbreaking, construction progress, pre-opening membership drives, and the launch itself - Build community awareness and excitement through storytelling across all channels Manage Digital Presence & Channels: - Maintain and improve the JCC's website (WordPress) - Plan and execute social media calendar across platforms, including paid campaigns via Meta Ads Manager - Manage the email marketing program end-to-end: list segmentation, campaign builds, A/B testing, deliverability, and reporting Qualifications: - 7–10 years in marketing and communications, with a track record of hands-on campaign execution - Demonstrated experience running integrated, multi-channel campaigns from start to finish - Experience in a membership-based, community, non-profit, or similarly complex organization is a strong asset - Background in retention marketing, loyalty programs, or audience segmentation strongly preferred - Excellent written and verbal communication skills - Experience managing or mentoring at least one direct report Technical Proficiency: - Email marketing platforms (Mailchimp or equivalent) - Meta Ads Manager and social media scheduling tools - WordPress CMS - Google Analytics - Adobe Creative Suite (working knowledge) - Project management tools (Monday.com or equivalent) Criminal Record Check required. To apply, submit resume and cover letter by June 10, 2026 via the link below.