Principal Product Manager, Reporting and Measurement

Responsibilities:

Under the guidance of other senior members on the team, manage the entire product life cycle from ideation to prototyping, testing, design, launch, and post launch analytics.
Collaborate with various stakeholders within the company: engineering, media-buying, data science, sales, marketing and client management.
Help define the company’s product roadmap, both short and long term. Ability to translate the company vision into specific product solutions.
Provide thought leadership, management, and execution in the delivery of data initiatives aimed at driving extraordinary results for TV advertisers.
Understand our customers and their requirements. Synthesize compelling product features for proving the full impact of their TV marketing campaigns. Balance between what is possible today, and what we should plan for tomorrow.
Keep a finger on the pulse of the industry and our competition, and position Tatari’s products accordingly.

Qualifications:

6+ years of product management experience, with particular emphasis in customer-facing data & analytics products. Bonus for advertising or marketing technology.
Proven ability to work in a high-ambiguity environment.
A passion for delivering features that leverage data, analytics, and ML/GenAI to elegantly solve customer problems. Strong analytics sense with the ability to extract meaningful signals from large amounts of data. Strong ability in building and telling stories through data visualization.
Experience and strength in partnering closely with Design to address problems and varying customer needs through effective user research and product design.
Strong communicator with excellent people skills to interact with various teams inside the company, clients, and vendors. Including a demonstrable ability to present a case for your roadmap and initiatives to senior leadership in a clear and compelling manner that inspires investment.
Demonstrated success developing high-leverage features that delight customers, are hard to copy, and grow the business.
The usual product management skills: customer-needs obsessed, Agile-fluent, black-belt user story and solution creation, strong written & verbal communicator with excellent people skills, highly organized and detail-oriented, passionate about solving customer problems.
Hands-on experience specifying and shipping products built on ETL and calculation pipelines. You can partner with engineering and DS on pipeline design, data modeling, and the tradeoffs between batch vs. real-time computation, and you're comfortable reasoning about how a metric is computed end-to-end, not just what it shows.
Familiarity with audience and reach measurement e.g., Nielsen ONE, cross-platform reach/frequency, deduplicated audience metrics, incremental reach, or comparable currency/panel-based measurement.
Understanding of TV/advertising measurement beyond direct-response (CPA/ROAS): brand lift, upper-funnel, and audience-based metrics, including how they're modeled and where their limitations lie.
Benefits