Principal Product Marketing Manager, Platform

Responsibilities:

GTM Strategy:
Develop, deliver, and evolve the go-to-market strategy for the Huntress Agentic Security Platform and posture management offerings, ensuring clear alignment across all products within the platform.
Positioning and Messaging:
Develop and evolve a compelling narrative and value proposition for the Agentic Security Platform—highlighting how agentic security, AI-driven insights, and continuous posture management deliver better outcomes for partners and customers. Build content and support campaigns that highlight the platform’s differentiators and benefits so Huntress stands out from the competition.
Product Launches:
Plan and launch new platform capabilities, agentic security workflows, APIs, and cross-product releases to the market. Partner closely with Product Management to translate roadmaps into clear launch strategies, messaging, and enablement.
Sales Enablement:
Be the subject matter expert and platform evangelist. Equip Sales and Partner teams to confidently tell the Agentic Security story. Develop training, tools, and programs that help drive pipeline, convert opportunities, and expand adoption within existing accounts.
Generate Awareness and Excitement in the Market:
Work with the Demand Generation, Brand, and Growth Marketing teams to hone the strategy and marketing programs that drive demand for the Agentic Security Platform capabilities. Be proactive in recognizing where the business needs marketing support and identify the most effective levers to pull.
Technical / Integration Partner Marketing:
Own GTM activities with technology partners for Huntress-built and partner-built integrations. Clearly communicate how integrations, APIs, and shared data enhance agentic security workflows and posture management, raise awareness of the value of building on the platform, and drive product adoption.
Amplify AI and Threat Expertise:
Showcase how Huntress combines human-led threat hunting with an AI-assisted SOC and agentic security framework. Turn complex AI capabilities, automated workflows, and posture insights into simple, outcomes-focused stories that resonate with MSPs, resellers, and security buyers.
What You Bring To The Team:

5+ years of product marketing experience in cybersecurity with strong knowledge of the industry, threat actor tradecraft, and tools.
Demonstrated experience marketing a multi-product cybersecurity or AI-driven security platform and its technical capabilities (for example: posture management, APIs, cross-product workflows, dashboards, reporting, analytics).
Direct experience with AI platforms in a B2B or security context, such as:
Positioning and launching AI-powered or agentic security features and workflows.
Partnering with data science, AI, or product teams to translate AI capabilities into customer value.
Crafting messaging and content that explains AI outcomes, automation, and risk/posture insights for technical and non-technical audiences.
A proven track record of creating positioning, messaging, assets, and supporting campaigns that stand out in the marketplace and resonate with prospects. You’re not afraid to push the envelope and try new things to help Huntress win new business.
Experience leading integration and technology partner product marketing activities, especially where APIs, data sharing, and workflows are central to the value proposition.
Strong emotional intelligence and a natural collaborator. You are a high‑performance self-starter who is always up for a challenge and takes ownership. You can work across teams and handle the ups and downs of a rapid-growth company as we scale.
Strong spoken and written communication skills with an ability to break down complex concepts—like agentic security, AI-assisted operations, and posture management—into understandable messaging. Expertise collaborating with Marketing teams (Brand, Design, Web, and Content) to create a range of compelling and differentiated content (one-pagers, website content, whitepapers, demo videos, etc.).
Demonstrable use of GenAI tools and AI-assisted workflows in product marketing (for example: research, content development, experimentation, market analysis, and testing messaging at scale).
Comfortable creating and delivering presentations in a range of environments, with a talent for persuasive communication and storytelling around platform and AI-driven capabilities.
Creativity, energy, enthusiasm, and a strong desire to put your stamp on the platform and make a big difference for Huntress and the customers we serve. You believe in the Huntress mission as much as we do—protecting the underdogs with powerful, accessible security.
Experience with MSP or enterprise go-to-market strategies and offerings. Experience with resellers and VARs is desirable, especially in the context of platform and posture management adoption.
What We Offer:

100% remote work environment - since our founding in 2015
Generous paid time off policy, including vacation, sick time, and paid holidays
12 weeks of paid parental leave
Highly competitive and comprehensive medical, dental, and vision benefits plans
401(k) with a 5% contribution regardless of employee contribution
Life and Disability insurance plans
Stock options for all full-time employees
One-time $500 reimbursement for building/upgrading home office
Annual allowance for education and professional development assistance
$75 USD/month digital reimbursement
Access to the BetterUp platform for coaching, personal, and professional growth

Skills Required
5+ years of product marketing experience in cybersecurity
Experience marketing multi-product cybersecurity or AI-driven security platforms (posture management, APIs, cross-product workflows, dashboards, analytics)
Direct experience positioning and launching AI-powered or agentic security features and workflows
Experience partnering with data science, AI, or product teams to translate AI capabilities into customer value
Proven track record creating positioning, messaging, assets, and campaigns that drive product adoption
Experience leading integration and technology partner product marketing activities (APIs, data sharing, workflows)
Demonstrable use of GenAI tools and AI-assisted workflows in product marketing
Strong spoken and written communication skills; ability to simplify technical AI and security concepts for varied audiences
Experience with MSP or enterprise go-to-market strategies and offerings
Experience with resellers and VARs