Business Analyst, FP&A

About the Role

InMarket is building out its FP&A function. Reporting to the Head of FP&A, the Business Analyst will own financial planning and analysis for one of InMarket's three business lines: Audiences, Activation, or Measurement.

Your focus is to uncover the why behind the numbers. You'll move beyond surface reporting to diagnose what's driving performance, illuminate patterns, and deliver a decisive point on what the data signals and which questions leadership should be asking. You'll equip business line leadership with the data, analysis, and recommendations they need to act decisively.

This role demands AI fluency, with a demonstrated ability to build and automate using AI as an integral part of your daily workflow. Candidates who lack this capability will not advance, however compelling the remainder of their background may be.

Core Areas of Responsibility

Build & Automate with AI

Use Claude and similar tools daily to build and automate reporting across BigQuery, Solver, Business Central, and Google Sheets.
Reduce manual report-building time and stand up automated workflows
Script, prompt-engineer, and stand up small finance tools independently

Insight & Analysis for Your Product Line

Partner directly with business line leads to move beyond surface-level metrics and diagnose the underlying drivers of performance, delivering root cause analysis rather than mere reporting.
Deliver monthly cohort and product-line analysis for your assigned line.
Introduce an external perspective through competitive and market benchmarking to refine and sharpen the questions we pursue internally.

Cross-Functional Partnership

Serve as the connective tissue between Accounting and Revenue Operations, reconciling each team's perspective into a single, coherent picture.
Collaborate with the Head of Informatics to surface data integrity issues including but not limited to inconsistent definitions, broken joins, and gaps that erode confidence in the numbers.
Translate findings into clear, accessible narratives for non-finance stakeholders across the business.

Impact & Success Indicators

In your first 90 days

Develop comprehensive command of your product line's revenue model, principal drivers, and monthly cadence.
Establish at least one automated, AI-built reporting workflow that supplants a manual process.
Produce a root-cause analysis of a material variance that extends well beyond the surface metric.

In your first year

Assume end-to-end ownership of the recurring reporting and cohort analysis for your product line, earning leadership's confidence in the numbers.
Proactively surface unsolicited insight that shifts a business line decision.
Cultivate a library of AI-enabled tools and workflows that the broader FP&A team can adopt and reuse.

We're Looking For Someone With

AI-native skills: you already build and automate with AI tools such as Claude as a routine part of your workflow, extending well beyond conversational use.
Intellectual curiosity; an instinct to interrogate assumptions and look past the first plausible explanation for a variance.
Strong Google Sheets and Excel proficiency, complemented by facility writing SQL against BigQuery.
Openness to learning Business Central and Solver if you have not used them before.
A disposition toward rapid execution over exhaustive polish.
Exceptional communication skills, with the ability to make a data narrative resonate with a non-finance audience.
Preferred: Ad tech or digital media experience, along with prior exposure to an ERP (Business Central or comparable) and a planning tool (Solver or comparable).
Preferred: Experience as an investment banking analyst with demonstrable ability with modeling rigor, speed, and composure under pressure.