Head of Demand Generation

What you'll own:
Your north star is inbound pipeline growth.

Integrated campaigns: Plan and run campaigns that connect our product launches, customer stories, and events into demand that reaches the right people. We have a lot of great raw material—your job is to get more eyes on it and turn it into leads.
Content distribution: Think constantly about where our audience is and how to reach them. We punch above our weight on content and assets. Your job is to build the distribution engine behind it, so our launches, customer stories, and event content actually reach the right people.
ABM: Build and run account-based programs against a defined target list. Work with sales to identify the right accounts, build the right message, and get in front of the right people.
Paid amplification: Own paid channels (primarily LinkedIn) as one lever in the broader mix. You don't need to be a paid media specialist, but you need to run these channels intelligently and know when to scale them up or shut them off. There's no defined media budget today; part of your job is building the case for where we should invest and how much.
Channel experimentation: We're not fully invested in any single inbound channel yet; part of your job is figuring out where the highest-leverage opportunities are—SEO/AEO, communities, partnerships, organic social—running real experiments, and doubling down on what works.

You might be a fit if you:
Have 5–8 years of B2B demand gen or campaigns experience; you’ve built demand gen or inbound from near-zero at a startup before and are ready to fully own it here
Have worked directly alongside a sales team in a complex, enterprise B2B environment and big bonus if you have some experience with a PLG motion
Use AI actively in your workflow to move faster: automating campaign ops, generating content variations, finding distribution leverage you wouldn't have had otherwise, building net-new apps or tools to move faster
Are commercially minded: you think about pipeline, not just impressions or clicks
Are proficient in HubSpot: you've built workflows, sequences, and reporting, and you don't need someone to hold your hand in it.
Have an experimental mindset and back it with data—you run tests, track results, and make decisions from what you learn
Have run integrated campaigns end-to-end across email, paid, content, and events—not as a specialist in one channel but as someone who knows how to connect them
Are as strong at execution as you are at strategy—you'll be building the thing, not just designing it
Can create content yourself when needed: you're not afraid to get into Canva, Figma, or Capsule to make an asset, and you have a good eye for what works
Have a strong bias toward action and can figure things out without a playbook