Digital Marketing Manager

Job description

About Us: As the largest funder of Jewish causes in California, the Jewish Federation Bay Area connects donors, changemakers, and community partners to build a thriving, resilient future. The Federation serves as a trusted partner and advisor for those seeking to make an impact today while shaping a better tomorrow. We invest in education, social services, and security while mobilizing crisis relief worldwide. With over a century of leadership, we empower individuals and families to give strategically, building a thriving and resilient future for generations to come. Whether strengthening Jewish life in the Bay Area, safeguarding communities worldwide, or ensuring a safe and democratic Israel, we empower people to take meaningful action that echoes for generations. Position Overview: The Federation is seeking a detail-oriented Digital Marketing Manager to support our marketing efforts across email and web platforms. Reporting to the Managing Director, Marketing, this role is responsible for the implementation and management of email campaigns through Adobe Marketo, website content updates and brand consistency, UI/UX improvements in collaboration with our web development team, donor and event pages in GoFundMe Pro, and analytics reporting across all digital channels. In-office presence required 2-3 days a week. Key Responsibilities: Email Marketing: • Build, manage, and deploy email campaigns using Adobe Marketo, including creating templates, segmenting audiences, scheduling sends, and managing/building smart lists • Monitor deliverability, maintain list hygiene, and ensure CAN-SPAM compliance • Analyze campaign performance and provide regular reporting on open rates, click-through rates, conversions, and other key metrics • Collaborate with the Salesforce data team to ensure accuracy of smart lists • Create/build nurture campaigns Website Management & Content: • Implement day-to-day website content updates, ensuring accuracy, consistency, and timeliness • Build new landing pages and web content using WordPress (Elementor), applying best practices in layout and user experience • Conduct regular content audits to identify outdated information and flag gaps Fundraising & Event Pages: • Build and configure donation and event registration pages in GoFundMe Pro • Coordinate with events team and the marketing project manager to ensure campaign pages are accurately built and launched on schedule Analytics & Reporting: • Own digital analytics across email, website, and fundraising channels using Google Analytics, Marketo, and GoFundMe Pro dashboards • Build and maintain regular reporting cadences (weekly, monthly, campaign-level) for internal stakeholders • Translate data into actionable insights and recommendations • Track and report on KPIs including web traffic, email engagement, conversion rates, and fundraising performance Qualifications: • 5+ years of experience in digital marketing, with hands-on execution across email, web, and analytics • Bachelor's degree in Marketing, Communications, Digital Media, or related field — or equivalent professional experience • Proficiency with Adobe Marketo or comparable marketing automation platform • Experience managing and editing website content via a CMS (e.g., WordPress, Drupal) • Familiarity with fundraising or event registration platforms (e.g., GoFundMe Pro, Classy, Salesforce NPSP) • Strong working knowledge of Google Analytics (GA4) • Strong organizational skills with the ability to manage multiple projects and competing deadlines • Basic proficiency in HTML/CSS a plus; Adobe Marketo Certified Expert (MCE) preferred Salary: $110,000–$140,000 annually. Excellent benefits — medical, dental, vision, vacation, sick pay, holidays (including Jewish), and retirement plan. Equal Opportunity Employer: The Federation views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a company culture where everyone can thrive. The Jewish Federation Bay Area is an equal opportunity employer.