Product Manager

Overview
The Product Manager (PM) is responsible for strategic product planning and tactical development and execution for brand(s) within Noven’s portfolio to achieve prescription, net sales and other business results. This includes business planning, message development, creation of promotional materials and ensuring successful pull-through of brand strategies. This is an execution-focused role for a marketer who can translate brand strategy into compliant, scientifically sound customer-facing promotional materials with a measurable return on investment. Additionally, the PM ensures that messaging and materials developed, including those developed by advertising agencies and other vendors/partners, is aligned to the brand strategy(s). The PM will track key deliverables, set Key Performance Indicators (KPIs), measure results, and will adjust activities to ensure alignment with brand strategy produces expected business results. This role requires close cross-functional collaboration with various departments within the company to include the sales team.

Responsibilities
Brand Execution & Tactical Planning
Effectively develops and executes brand plans to maximize sales and profitability.
Execute tactics aligned to the annual brand plan for assigned products, ensuring consistency with brand positioning and approved messaging
Analyze key market and performance indicators and adjust brand plan as needed.
Support development of the marketing calendar, campaign timelines, and budget tracking, flagging risks to deadlines or spending proactively
Assist in coordinating pre-launch and post-launch activities as assigned products move through lifecycle milestones
Prepare annual and monthly prescription forecasts by working with commercial operations
Serves as product champion internally and externally by developing an in-depth understanding and expertise in the disease state, the product itself, the distribution model and patient access.
Lead and collaborate with external agencies and key internal cross-functional groups within the organization to develop brand strategies, tactics, and resources such as websites, digital media, promotional resources, patient education, and advertisements.
Contributes to the development and measurement of strategic multi and omnichannel advertising campaigns.
Partners with the Digital Marketing Team to create and deploy digital advertising plan and social media communications.
Manages/tracks the budget and timelines for key projects and adjusts accordingly to ensure projects are completed on time, on budget and with the expected level of quality.
Promotional Material Development
Draft and manage HCP- and sales-facing materials (detail aids, FAQs, objection handlers, leave-behinds) for assigned products from concept through MLR/PRC approval
Maintain claims traceability to PI and approved core claims documents, flagging any language that exceeds label scope or lacks fair balance
Manage agency deliverables and timelines to ensure materials are submission-ready ahead of review cycles
Sales Enablement
Develop rep-facing training materials and product detail aids that translate clinical and competitive data into field-ready messaging
Partners with the training team to develop training workshops and other training material to enhance the effectiveness of the sales team.
Responsible for POA planning related to brand(s) and establishing a strong partnership with sales leaders/team.
Partner with Sales on field feedback loops and objection-handling content, incorporating real-world questions into future material updates
Market Insights & Competitive Intelligence
Monitor competitive landscape for assigned products, summarizing relevant shifts for brand planning
Partners with the Data Analytics team to ensure the sales team has the information and data needed on HCP targets to drive informed decision making.
Travel in the field to visit key customers, attend conferences, and ride with sales representatives.
Monitors competitive activity and plans for risk.

Cross-Functional Coordination
Serve as day-to-day liaison with Medical Affairs, Regulatory, Legal, and Compliance on content development and review cycles, keeping projects moving through each stakeholder’s queue
Maintain and verify competitive claims footnotes against current competitor labeling on an ongoing basis
Support market research and customer segmentation analysis to inform targeting and messaging priorities
Seeks constant improvement and more efficient and less expensive ways to conduct work.
Performs special projects and other miscellaneous duties as assigned by management.
Reports all irregular issues and problems to management for solution.
Maintains good communication with other managers, staff & outside contacts.
Comply with all company policies and procedures.
Responsible for maintaining a clean and safe working area.
Maintains high ethical standards in the workplace.
Qualifications
Competencies:

Analysis, Business Acumen, Communication, Competition Information, Compliance, Confidentiality, Counseling, Decision-making, Delegation, Demonstrated Innovation, Detail-Oriented, Diplomacy, Employee Development, Feasibility study, Leadership, Listening & Understanding, Marketing, Math Skills, Negotiation, Office Equipment Usage, Personal Computer Usage, Persuasiveness, Planning & Organizing, Presentation, Product Knowledge, Product Management, Project Control, Project Management , Project Management Analysis/Control, Sales, Strategic Thinker, Supervising & Directing, Technical Communication, Working & Cooperating with Others

Education / Experience:

Bachelor’s degree in business or marketing or other related discipline, MBA preferred. 5-10 years of experience within the prescription pharmaceutical industry, including at least 3 years in a product management role or equivalent combination of education and experience. 2 out of 3 years achieving +/- 5% of net sales forecast and managing marketing budget within +/- 5%. Strong written communication skills; ability to translate clinical/scientific data into clear customer-facing content. Ability to manage multiple projects and deadlines across cross-functional stakeholders.