Staff Writer

Job Summary: Top B2B brand seeking dynamic, hard-working, self-motivated professional who will be responsible for creating content within the brands’ digital and print platforms that educates, engages and provides value to the magazines’ audiences.

Primary Objectives: Support the editorial direction and goals of the brand. Become familiar with subjects impacting the energy industry. Develop and create multimedia content that drives traffic to the brand's various platforms that helps inform the industry about complex topics and trends. Coordinate on social media strategy in line with editorial goals.

Major Responsibilities: The Staff Writer is responsible for producing timely, engaging, top-of-funnel SEO-driven content that attracts new readers and supports digital audience growth. This role involves collaborating with content leads to identify timely and relevant topics by monitoring industry news, regulatory developments, and competitor activity. The writer will use AI-enabled tools and SEO best practices to craft keyword-targeted top-of-funnel news pieces, roundup pieces, and multimedia-rich stories. Strong editorial judgment and attention to detail are essential, as the writer will ensure all content is factually sound, grammatically correct, and aligned with brand voice. Additional responsibilities include building expert source relationships, contributing to editorial planning, and supporting broader audience development initiatives.

Core Competencies:

Monitor Industry Developments: Track press releases, regulatory updates, and competitor content to identify relevant news and emerging trends.
Develop and Maintain Expert Sources: Build relationships with contributors and industry experts to gather quotes, insights, and commentary.
Create and Optimize Content Using AI Tools: Write, edit, and publish news stories using AI-enabled tools, ensuring accuracy, clarity, and brand alignment.
Implement SEO Best Practices: Craft compelling headlines and meta descriptions, conduct keyword research, and apply internal linking strategies to boost search visibility.
Curate and Contextualize Industry Content: Aggregate and enhance third-party content to provide added value and relevance for readers.
Manage Visual and Editorial Assets: Source and manage images, charts, and other multimedia elements to support content production.
Collaborate Across Editorial Teams: Participate in planning meetings, pitch content ideas, and contribute to cross-functional initiatives.
Ensure Compliance and Quality Standards: Uphold copyright, attribution, and editorial standards to maintain content integrity and legal compliance.
Assist in Print Production and Admin as Needed: Edit and input articles, proofread pages, coordinate and communicate with authors

Knowledge/Skill/Ability:

Basic understanding of SEO/GEO, analytics, AI, Social Media platforms
Knowledge of AP Style
Knowledge of Microsoft Office platforms (Word; Excel, Outlook, Teams)
Knowledge of Adobe Creative Suite (InDesign; InCopy, Acrobat)
Familiarity with Photoshop and Canva a plus
Knowledge of journalism best practices and ethics

Education/Experience

Bachelor of Arts in Journalism, Communications or English
1 to 3 years experience in writing and editing content for a specific audience
Previous B2B publishing experience a plus