Marketing Manager

Role Overview

The Marketing Manager has key oversight and responsibility in driving awareness, engagement, and support for Rising Ground’s mission and services. The Marketing Manager is responsible for planning, developing, and implementing comprehensive marketing and communication strategies that increase awareness of our services, promote community engagement, and support fundraising efforts. This role oversees all marketing initiatives, including digital marketing, social media, public relations, and content creation. The ideal candidate is a results-driven individual who can combine strategic thinking with hands-on execution to elevate the organization’s visibility and impact.

Key Responsibilities

Design and implement marketing efforts that align with organizational goals, focusing on increasing brand awareness and engagement with the organization.
Manage marketing projects from concept to execution, including content creation, digital campaigns, and print materials, and develop targeted campaigns for key initiatives, including fundraising efforts, community outreach, and service programs.
Supervise the Communications Coordinator, partnering with them on the organization’s marketing and communications efforts. Manager supports crisis communications under a defined protocol, with the CEO or a designated executive (plus Legal/Compliance) approving statements and serving as spokesperson
Work closely with program staff, fundraising, and executive leadership to ensure marketing initiatives align with organizational objectives and program goals and ethically develop content that tells compelling stories about the individuals and families we serve and the impact of our programs, with attention to client consent, privacy, and confidentiality.
Maintain and reinforce brand guidelines, ensuring consistent visual and messaging standards across all channels.
Liaise with the Outreach department to ensure seamless communication and collaboration on marketing initiatives and to create synergies for the organization’s external relations efforts.
With the Communications Coordinator, develop compelling content for the website, social media platforms, newsletters, and promotional materials; monitor website analytics and social media metrics and adjust strategies to enhance online presence and outreach.
Support the fundraising team to promote events, community outreach efforts, and program initiatives, including event collateral, email campaigns, and press releases.
Cultivate and maintain relationships with local media, draft press releases, and secure media coverage for key initiatives and events; serve as a spokesperson on designated topics in coordination with the CEO and executive leadership
Oversee the marketing budget, ensuring cost-effective strategies and responsible spending, including external contractors.
Report to management and board using standard analytics demonstrating impact. Minimally achieve goals outline in 2026-2029 organization strategic plan.
Other related duties as assigned by supervisor.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities and activities may change as organizational needs evolve.

Required Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, or a related field, or equivalent professional experience.
7+ years of marketing experience.
Demonstrated success in developing and executing multi-channel marketing campaigns.
Strong written and verbal communication skills, with the ability to tailor messages for a range of audiences, including clients and families, funders, government agencies, referral partners, and prospective staff.
Proficiency with digital marketing tools (such as content management, email marketing, CRM, and analytics platforms) and assessing results; familiarity with graphic design tools is a plus.
Strong project management skills, with the ability to manage multiple tasks and deadlines and supervise the work of others.
Experience working with media and managing public relations efforts; nonprofit or human services experience preferred.
Demonstrated commitment to nonprofit work and to the mission of Rising Ground.