Sales Development Representative

Why this role exists

Compliance is a $50B global opportunity, and every deal we close starts with a conversation. Right now, nobody’s job is to start them. That’s where you come in.

As our first SDR, based in our Brooklyn office, you’ll work side by side with our CEO and Founding Enterprise AE. You’ll build the pipeline behind Haast’s next stage of growth and write the playbook every SDR after you will run.

What you’ll own

Most of your time goes into creating qualified pipeline. The rest goes into building the process that lets others do the same.

Pipeline

Phone first: Run daily outbound across phone, email and LinkedIn into target accounts. The phone is your first move, not your last resort.

Warm pipeline: Work the demand that marketing generates through content, events, webinars and community, and act fast on the inbound signals that matter, from website visits to demo requests.

Events into meetings: Personally invite the right people beforehand, then co-own follow-up with our Founding Enterprise AE to book meetings while the momentum is there.

Discovery that holds up: Run structured discovery against our ideal customer profile and book meetings our Founding Enterprise AE accepts.

Playbook and process

Write the playbook: Build, test and document talk tracks, sequences, objection handling and qualification criteria. Keep what works and drop what doesn’t.

Own the numbers: Keep our CRM clean, report on meetings booked, acceptance rate and conversion, and recommend changes to tools and process.

AI as leverage: Use AI to multiply your output across account research, personalization and sequencing, and keep testing new workflows.

Voice of the market: Bring what you hear on calls back to marketing, product and sales leadership: which titles respond, which industries engage, the objections and the buying triggers. Your insight sharpens our ICP and personas.

You might be a fit if you:

Have outgrown your seat: You’re an experienced SDR or BDR from B2B software who consistently hits or beats meeting and pipeline targets, and you’re ready for a role you get to build.

Improve the process, not just follow it: You’ve built or rebuilt sequences and you can show what changed as a result.

Love the numbers: You track your own funnel, run message tests, and can explain what you changed and why.

Hold your own with senior buyers: You’re comfortable engaging director level and above, and bringing several functions into one conversation.

Write and speak with credibility: Clear, concise and confident with people who are paid to be skeptical.

Already work with AI: Claude, ChatGPT or similar are part of how you research and prospect today, not something you’re planning to try.

Know the tools: HubSpot (or Salesforce), LinkedIn Sales Navigator and any other tools you've seen work well.

Nice to have, but not essential

Selling to marketing, compliance, legal or risk buyers

A background in compliance software, regtech or legal tech

Time at an early-stage startup where things moved quickly!