Demand Generation Manager

QUALIFICATIONS
5–8 years of experience in B2B SaaS marketing, preferably within healthcare technology, EHR/EMR, clinical software, or another regulated industry.
Demonstrated success executing conversion-focused campaigns and full-funnel demand generation programs.
Strong writing and content-development skills, with the ability to adapt messaging across multiple formats and channels.
Experience developing landing pages, email sequences, webinar funnels, paid advertising, and promotional campaigns.
Strong understanding of funnel metrics, attribution, conversion optimization, and marketing experimentation.
Ability to interview clinicians, product experts, sales professionals, and other stakeholders to develop relevant and differentiated messaging.
Ability to work within established strategic direction while independently executing campaigns at a fast pace.
Strong organizational skills and the ability to manage multiple campaigns, content formats, and deadlines simultaneously.
Key Competencies & Attributes
Demand generation and full-funnel marketing expertise
Strong writing and editorial judgment
Strategic thinking combined with hands-on execution
Data-driven approach to optimization
AI fluency and willingness to continuously adopt new tools
Audience empathy and ability to translate complex concepts into clear messaging
Strong project and campaign management
Cross-functional collaboration
Speed, adaptability, and accountability
Focus on measurable business outcomes
Preferred Qualifications
Experience using AI to develop visual, video, and other marketing assets.
Experience building and editing email campaigns and workflows in HubSpot or a similar marketing automation platform.
Familiarity with Claude Code or other AI-assisted development tools.
Experience working with video production and editing partners.
Experience marketing healthcare technology, clinical software, or other products involving complex or regulated buyer environments.
KEY RESPONSIBILITIES
Key Responsibilities
Campaign & Demand Generation
Develop and execute 2–4 major demand generation campaigns per quarter, creating coordinated programs across landing pages, email nurture, webinars, paid advertising, and promotional assets.
Develop competitive displacement campaigns that clearly differentiate the organization and address prospects considering alternative solutions.
Translate positioning and campaign themes into compelling, conversion-focused messaging tailored to audience segments, specialties, and buyer stages.
Audit and optimize evergreen campaigns and workflows, identifying gaps, eliminating underperforming programs, and improving automation.
Support partner and co-marketing campaigns in collaboration with the Partnerships team.
Lead content and promotional strategy for major seasonal acquisition initiatives.
AI-Assisted Content Development
Own the content pipeline supporting acquisition across multiple channels and stages of the funnel.
Develop AI-enabled workflows that increase the volume and efficiency of content production without compromising quality.
Review and refine AI-generated content for accuracy, brand alignment, clarity, and audience relevance.
Maintain a content calendar across formats, audience segments, and funnel stages.
Produce and manage content including SEO/GEO pages, blogs, landing pages, lead magnets, webinars, lifecycle emails, newsletters, social content, advertising, video scripts, and sales enablement materials.
Develop and manage A/B variants across key formats and channels.
Cross-Functional Collaboration
Partner with Product Marketing to translate product and feature narratives into accurate, benefit-focused messaging.
Collaborate with Sales and Business Development to address customer objections and reinforce competitive positioning.
Work with Revenue Operations to track campaign performance and incorporate insights into future messaging and strategy.
Maintain consistency in messaging, calls to action, and narrative across the customer journey.
Performance & Optimization
Own campaign performance from lead generation through trial starts, meetings, pipeline, and revenue contribution.
Monitor landing page, email, nurture, and campaign performance and use results to inform future programs.
Conduct A/B testing across copy, creative, and offers and use findings to improve conversion.
Identify funnel bottlenecks and recommend actionable improvements based on data and customer behavior.