Manager, Social

About the role:

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.

As a Manager, Social, you own performance and optimization for the campaigns and clients you manage. You will lead paid social team members in daily account management, strategy creation and implementation, tracking performance against goals, and adherence to deadlines, among other topics. You will be responsible for communicating performance both internally to teams at Known as well as externally to clients.

WHAT YOU’LL DO

Drive performance for paid social campaigns and amaze our clients, both by meeting their targets and creating insightful narratives
Design and author overall team strategy and media approach to paid social management across multiple clients and business objectives
Ensure reporting of social performance to clients is of a high standard and build a narrative for the development of the account
Ensure best practices are met across all sectors of paid social planning and buying, as well as knowledge sharing across teams
Build strong relationships with platform reps and identify partner vendors for future collaboration
Manages and develops direct reports and is responsible for complete team development
Be a point of escalation, identifying and resolving problems in a client-centric environment and coordinating efforts across the team
Manage achievement of KPIs and deadlines
Understanding the client’s overall business objectives and translating them into paid social strategy; Coordinate social strategy with other media channels and find areas for cross channel collaboration
Day-to-day management and coordination of advertising spend you’re responsible for, including working with channel specialists on strategy, insights, optimizations, and improvements
Communicating how modern techniques (e.g. optimization algorithms, automation, and AI) can be used to optimize KPIs and around black-box algorithms in different social channels
Building analyses, stories, and presentations for client media plans and reports

WHO YOU ARE AND WHAT YOU HAVE

A degree from a well-regarded college or university..
5+ years of hands-on experience in management of the buying, strategy, and execution of highly data-driven performance and brand Paid Social campaigns, ideally in a digital agency environment
1+ years of experience managing direct reports; experience managing large teams is a plus
A firm understanding of how Paid Social works with Display Media, Paid Search, SEO, Mobile, Social, and Attribution
Experience managing paid social campaigns through Sprinklr a plus
Experience running campaigns for brands within the the financial services or healthcare industry a plus
Experience contributing to new business pitches is a plus
Experience auditing a clients social channels is a plus
Broad range of experience managing paid social across verticals and direct response/brand campaigns

Skills, Abilities, and Knowledge

Understanding of the basic stats and math that inform smart media buying
Superb communication and presentation skills
Comfort going in-platform to pull analyses when necessary
In-platform experience with Meta, TikTok, X, Reddit, YouTube, Pinterest, LinkedIn etc.
Expertise designing high performance Social campaigns --e.g. allocation, measurement plan, strategy, and scaling budgets
Experience multi-tasking in a fast-paced environment is a plus
Experience working directly with data scientists is a plus