Retail Market Manager

Key Responsibilities:

Fully own the day-to-day leadership and performance of the NYC Market including sales, profitability, staffing, scheduling, payroll, customer experience, operations, and team development.
Own overall sales performance and profitability across the NYC Market including annual sales, optical, and event goals.
Analyze sales, traffic, conversion, UPT, ATV, payroll, product performance, and other KPIs to identify opportunities and drive action.
Develop short- and long-term strategies to grow the NYC market and maximize performance across both locations.
Partner closely with Store Leaders to establish clear performance expectations and identify opportunities across sales, productivity, team performance, and customer experience.
Serve as a mentor and leadership partner to Store Leaders, supporting their continued growth and development while maintaining clear ownership of their day-to-day businesses.
Ensure exceptional KREWE Guest Experience, visual brand standards, and operational processes are consistently executed across NYC locations.
Maintain a strong presence on the sales floor, coaching the team in real time and ensuring consistent delivery of KREWE Standards.
Oversee the overall guest experience at Patula within the Meatpacking flagship, ensuring the food and wine bar feels seamlessly integrated into the broader KREWE customer journey.
Partner closely with KREWE’s Food & Beverage team on Petula hiring, staffing, operations, service standards, and business needs while maintaining ownership of the overall customer experience within the flagship.
Ensure the retail and Petula teams work together to create a cohesive hospitality experience that encourages engagement, strengthens the brand experience, and supports traffic and customer loyalty.
Partner with the Food & Beverage team to identify opportunities for programming, events, and experiences that connect Petula with the broader Meatpacking business.
Drive KREWE Clienteling across the NYC market to strengthen customer relationships, increase repeat business, and build long-term brand loyalty.
Build relationships with local businesses, hotels, restaurants, community partners, and culturally relevant organizations to increase awareness, traffic, and incremental revenue.
Partner with Marketing and Brand teams on events, launches, activations, and local opportunities that support customer acquisition and revenue growth.
Recruit, hire, onboard, train, certify, and develop high-performing retail team members across the NYC market.
Partner with the Food & Beverage team on hiring and talent needs specific to Petula.
Ensure staffing levels, schedules, and payroll are effectively managed to support both revenue and profitability goals.
Ensure all NYC retail team members are trained and certified as KREWE Experts and maintain strong product knowledge across sun, optical, lens offerings, and the broader KREWE brand.
Maintain strong compliance with operational and optical processes, including lens-fill procedures and custom non-prescription lenses.
Maintain impeccable store presentation, merchandising, product organization, plantscapes, and overall physical environment.
Communicate cross-functional needs with In-Person leadership, including Operations, Planning, Visual, Marketing, and Food & Beverage, to ensure company priorities are executed effectively within the NYC market.
Provide regular market-level performance updates, insights, risks, and opportunities to In-Person leadership and HQ partners.
Support new store openings, activations, temporary residencies, and other market growth initiatives as needed.

Requirements:

7+ years of progressive retail leadership experience, preferably within luxury, fashion, eyewear, accessories, beauty, hospitality, or another premium consumer environment.
Previous experience directly managing a high-volume flagship or complex retail location strongly preferred.
Experience overseeing multiple locations, markets, or Store Managers highly preferred.
Demonstrated success driving sales, profitability, customer experience, and operational performance.
Strong understanding of retail P&L management, payroll, labor planning, sales forecasting, and store KPIs.
Proven ability to recruit, develop, coach, and retain high-performing retail teams.
Strong clienteling and relationship-building experience with an understanding of luxury or premium customer expectations.
Experience working within or alongside hospitality, food & beverage, experiential retail, or other service-driven concepts is a plus.
Strong understanding of hospitality and the ability to create a cohesive customer experience across multiple touchpoints.
Experience developing local partnerships, events, activations, or community-based traffic-driving initiatives.
Strong analytical skills with the ability to translate store and market data into clear actions.
Excellent communication and cross-functional partnership skills.
Highly organized and comfortable balancing direct store leadership with broader market-level responsibilities.
Hands-on leadership style with a willingness to remain close to the sales floor, customer, and store teams.
Entrepreneurial, solutions-oriented, and comfortable operating in a fast-paced, founder-led environment.