Audience Development Analyst, SB Nation

What you’ll do:

Design, build, and maintain automated and ad-hoc reports and dashboards spanning web, app, and social data sources
Run in-depth analyses and turn them into actionable insights that guide editorial and audience strategy
Partner with stakeholders to define and evolve the KPIs that reflect business goals and inform both day-to-day decisions and long-term strategy
Set benchmarks and track performance across community engagement, campaigns, paid marketing, and app growth
Present data-informed best practices and act as a go-to resource for data questions across SB Nation and the wider company
Build strong working relationships with editorial to develop, communicate, and implement growth strategies

What you’ll bring:

[4+] years of experience in analytics, audience development, or a related data function
An analytical, detail-oriented mind and a genuine curiosity – you don't just report the data, you dig deeper to surface the themes behind key trends, results, and outcomes, always with an eye toward elevating performance
Strong written and verbal communication skills, with the ability to distill actionable insights for non-technical audiences
The ability to manage multiple tracks of work at once, balancing short- and long-term projects, and the initiative to start new projects and see them through – solo or in collaboration
High proficiency in Excel/Google Sheets, including aggregating data from disparate sources into a single, consolidated view
Experience with Google Analytics, Adobe Analytics, Parse.ly, and/or the native insights from major social platforms (Meta, X, YouTube etc.)

Helpful additional qualifications:

A passion for digital publishing and sports
Previous experience with a loyalty- or community-driven business
Familiarity with SQL and working with large datasets
Experience with data visualization tools (Looker, Tableau, Data Studio, or similar)
Understanding of SEM, SEO, social platforms/YouTube, apps, and paid marketing campaign analytics
Experience training and educating stakeholders on how to leverage data and insights to drive results