Associate Manager, Global Upstream Marketing

What You Will Do

Lead market, customer, competitive, and industry analysis to identify unmet needs, market opportunities, emerging trends, and potential sources of growth.
Translate Voice of Customer, key opinion leader, qualitative, quantitative, and third-party research into actionable product and portfolio strategies.
Develop financial models, business cases, forecasts, pricing analyses, and return-on-investment assessments to support new product development and investment decisions.
Lead cross-functional new product development and commercialization activities in partnership with Research & Development, Sales, Marketing, Finance, Manufacturing, Operations, and Clinical Affairs.
Define business and marketing objectives, customer segmentation, targeting strategies, value propositions, and pre-commercialization plans for new products.
Partner with Clinical Affairs and Product Marketing to establish evidence-generation priorities, publication strategies, and product messaging supported by clinical evidence.
Drive product lifecycle management and launch planning, including sales tools, channel communications, pricing approaches, performance measures, and contingency planning.
Evaluate market potential, customer acquisition and retention opportunities, sales trends, and business performance to recommend portfolio investments and growth strategies.
What You Will Need

Required

Bachelor’s degree.
Minimum 6 years of professional experience in marketing, product management, portfolio management, sales, Research & Development, finance, or a related business function.
Experience applying financial modeling, business case development, forecasting, or financial analysis to business or portfolio decisions.
Experience in market segmentation, market analysis, global marketing, or portfolio strategy.
Experience working cross-functionally with Research & Development, Sales, Marketing, Finance, Manufacturing, or Operations.
Experience supporting upstream marketing, downstream marketing, product management, portfolio management, or new product development.

Preferred

Minimum 2 years of experience in medical devices, healthcare, or another regulated industry.
Experience in new product development, commercialization, product launches, product lifecycle management, Voice of Customer research, competitive intelligence, global product management, or international commercialization.