DIGITAL LEAD

About The Role

The Digital Lead produces effective digital communication to reach new audiences, raise grassroots donations, and tell the story of our organizing. This includes graphic design for social media, web, merch, protest art, and other applications, as well as writing copy for social media and editing simple videos. They work with the rest of the Communications Team to support narrative strategy, respond to current events, and coach movement members on creative skills.

You Would Be a Good Fit

You are a good fit for this role if you enjoy fast paced environments, are highly organized, proactive, and able to manage multiple priorities while building strong relationships across teams. You love to learn new skills and build the skills of those around you. You’re excited to contribute a multiracial, cross-class movement by creating digital communications that resonate across race and class to build a strong climate justice movement.

Core Responsibilities

Digital Communications:

Lead graphic design for communications that mobilize people for Sunrise’s mission and fundraise

Lead other digital communication (e.g. copy for Tweets or Instagram carousels) that educate the public on Sunrise’s political strategy, programs, and policy goals

Occasionally edit simple videos for social media.

Create and manage assigned digital content for paid advertising campaigns, ensuring messaging aligns with campaign strategy and organizational priorities.

Work with the Sunrise Communications Team in moments of rapid response to quickly shape our message and create content

Digital Strategy and Coordination:

Coordinate with Sunrise staff, Sunrise volunteers, and partners to inform communication that educates the public on Sunrise’s political strategy, programs, and policy goals

Work with the Communications Team to shape narrative strategy around our campaigns.

Track goals and metrics for our digital work.

Work with Sunrise program staff to support digital strategies for our various organizing programs and tell the story of local campaigns.

Coaching, Training, and Movement Building

Develop and lead hub volunteers to create storytelling strategies for their local campaigns

Design and facilitate trainings, resources, and coaching that build digital communications skills across hubs and national programs.

Evaluate the effectiveness of coaching and training programs and recommend improvements to increase movement digital capacity.

Requirements

Must Haves

2 years of experience in digital and communications in movement spaces

Excellent graphic designer for social media, web, and merch. Proficiency with design software like Canva, Photoshop, Illustrator, and Figma

Experience producing social media content to support campaigns

Political fluency, with the ability to analyze and respond to current events from a strategic, movement-aligned perspective

Grounded in the connections between climate, economic, and racial justice and able to speak fluently to the intersections of these issues, familiarity with the Green New Deal

Commitment to movement-building and political education, with an understanding of progressive narratives and organizing strategies

Nice To Haves

Strong illustrator

Experiencing producing art for protests

Fluency with video editing software like CapCut and Premiere Pro

Experience with platforms like EveryAction, ActionNetwork, ActBlue, and Mobilize

Experience creating video content, particularly for TikTok and Instagram

Strong on-camera presence and the ability to communicate complex ideas in an engaging, accessible, and persuasive manner