Content Lead

Role Overview

Titan is hiring a Content Lead to build and run our content engine across every channel: all social media (LinkedIn, Instagram, X, Reddit, TikTok, YouTube, and whatever comes next), the weekly newsletter, webinars, and short-form video. You set the strategy, you create the franchises, you write and produce most of it yourself with AI, and you own the outcome: a brand that tech professionals with equity comp recognize and trust, measured in reach, audience, and reputation.

This is a senior individual contributor role with a path to Head of Content. On day one you are a team of one with a founder as your most prolific channel. Within a year you have earned the right to hire, and the title that goes with it, by showing that the franchises are growing an audience and that the sales team can see the difference in their calls. You report to Clay (co-CEO) and work daily with Sara (compliance), the wealth advisors and account executives (the source of client stories, objections, and topic ideas), and the growth team running paid.

What You’ll Do

Build content franchises. Launch two or three named, recurring formats (a weekly equity-comp column, a webinar series, a short-form video show, an annual report on how tech employees manage money). Keep what earns an audience; kill what doesn’t.

Own strategy and the calendar. Decide what Titan says (equity comp, tax, concentrated positions and Titan Diversify, planning for tech households, and why 0.40% full-service beats a 1% RIA or DIY) and run one calendar so every idea ships as five assets.

Run every channel. Own LinkedIn (Clay’s daily posts in his voice, plus growing the company page), Reddit, X, Instagram, TikTok, and YouTube. Show up credibly in r/fatFIRE and the equity-comp corners of X, with no astroturfing.

Grow the newsletter and webinars into lead engines. Write and grow a weekly newsletter tech professionals actually open. Run webinars end to end, coach advisors on camera, and turn each session into four to six pieces.

Make compliance fast. Every client story gets an internal record and every public claim goes through compliance review, with testimonials under the SEC Marketing Rule.

Enable sales. Sit in on calls and give advisors and AEs the explainers, objection-handling pieces, and client stories that close deals.

Measure and scale. Own the brand dashboard (reach, followers, engagement, branded search, share of voice vs. competitors, and Reddit/X sentiment). Once the numbers justify it, make the case for your first hire.

Qualifications

A real writer. 5+ years in writing or content marketing, including 2+ as a reporter, editor, or staff writer. You can write an RSU tax explainer a Google L6 would forward.

Audience builder. You’ve grown an audience from near zero on more than one platform, and you can bring the numbers, including what failed.

Franchise builder. You’ve created a named, recurring format people came back for, and it shifted how they saw the brand.

AI-native. Claude, ChatGPT, Perplexity, Descript, and gen-media tools are core to how you produce. You can show how they changed your weekly output.

Fluent in money. You know equity comp, tax, and investing well enough to catch an advisor’s mistake. You have 2+ years writing about personal finance, investing, or fintech.

Self-sufficient. You make your own graphics, slides, landing pages, and basic video cuts.

In-house operator. You have 2+ years inside a company, not an agency. When you see something broken, you fix it and ship.

Fast and versatile. Your portfolio shows speed and range, not just polish.

Nice to Haves

Experience in a regulated industry, working alongside compliance

On-camera or live hosting experience, and the ability to coach others

Newsletter (Beehiiv, Substack, HubSpot) or webinar production experience

Video editing beyond the basics

Experience managing a writer, editor, or contractor

You’ve been the customer: equity comp at a tech company, with opinions about the advice you got

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