Associate Director, FP&A

Key Responsibilities:

Financial Planning, Forecasting & Modeling

Own the annual budget and rolling forecast process across departments, including timelines, assumptions, and reviews with business leaders.
Own an integrated P&L, balance sheet, and cash flow forecast; partner with Accounting to assess liquidity, inventory and other working capital needs, and funding requirements.
Connect studio and e-commerce revenue plans, operating expenses, and capital investments to company profitability and cash targets; identify gaps and recommend adjustments.
Build scenarios that test growth, profitability, and cash assumptions, making trade-offs and downside risks clear before decisions are made.
Improve planning tools and processes so forecasts are accurate and assumptions are consistent; use AI, automation, and lightweight software development to streamline recurring work, strengthen reporting, and free up the finance team for higher-value analysis, with appropriate data safeguards and validation.

Performance Analysis & Business Partnership

Run regular reviews of company, channel, and studio performance against plan and prior periods, explaining the drivers of results and surfacing risks and opportunities.
Partner with Retail to set and track studio-level targets for revenue, EBITDA dollars and margin, labor productivity, and utilization; analyze performance by studio and cohort to identify opportunities across the fleet.
Partner with Marketing and Retail to analyze traffic, conversion, customer acquisition and retention, and marketing returns; recommend investments that connect demand generation to studio capacity and profitable growth.
Challenge plans constructively, agree on actions and owners with business partners, and track whether those actions improve results.

Strategic Planning & Investment Analysis

Build the long-term financial plan and capital allocation analysis, helping leadership prioritize investment across new studios, existing studio improvements, marketing, and other growth initiatives.
Underwrite new studio investments with Real Estate and Retail, including buildout costs, sales ramp, operating profitability, cash requirements, and payback; compare actual results with the original investment case.
Evaluate pricing, assortment, new services, and other strategic initiatives; establish financial success measures and compare actual results with expectations.

Reporting & Executive Visibility

Prepare monthly, quarterly, and annual management reporting, forecasts, and performance analysis for leadership and the board; partner with Accounting, which owns the close and financial statements, to ensure consistent and reliable reporting.
Support the CFO in communicating the outlook, key risks, and recommended actions to senior stakeholders, and contribute to financing analysis, lender reporting, and fundraising or transaction diligence as needed.

Requirements:

Bachelor’s degree in Finance, Economics, Business, or a related field.
6+ years of relevant experience in FP&A or strategic finance, including hands-on ownership of budgeting, forecasting, and long-term financial planning.
Four-wall retail experience required: prior finance work in a multi-unit retail business with direct responsibility for store or studio-level P&L, labor, and unit economics.
Strong financial modeling skills, including building integrated financial forecasts and studio-level investment models from scratch and translating results into business recommendations.
Sound financial judgment, strong analytical and problem-solving skills, and close attention to detail.
Experience partnering with senior leaders, challenging assumptions constructively, and influencing decisions across teams.
Clear, direct communicator in writing and in person; comfortable explaining financial performance and recommendations to executive and board audiences.
Advanced Excel skills and proficiency with financial planning and reporting tools; experience working with ERP, point-of-sale, and operational data to build consistent performance reporting.
Comfortable building analyses directly, working through imperfect data, and holding business partners accountable for agreed actions; acts with integrity and responds openly to feedback.
Ability to set priorities in a fast-paced, high-growth environment while staying hands-on and keeping the big picture in view. AI fluency preferred: comfortable using AI tools in daily work and building practical automations, scripts, or internal applications that improve the finance team’s speed and effectiveness.
Based in New York, NY and able to work in the office three days per week.