Boutique Manager

As a senior ambassador for Bremont, this leader will represent the brand with credibility and passion, ensuring that the boutique delivers both an exceptional client experience and meaningful commercial growth.

KEY RESPONSIBILITIES

· Own the boutique's commercial performance, including sales targets, cost discipline and delivery of a proactive business development plan.

· Generate new business beyond walk-in traffic through prospecting, referrals, private appointments and sustained client outreach.

· Personally cultivate and retain relationships with VIP clients, collectors and high-value prospects, creating relevant and memorable experiences.

· Embed a disciplined CRM culture, ensuring accurate client profiles, meaningful segmentation, planned follow-up and consistent after-sales engagement.

· Lead measurable clienteling activity, using outreach, appointments, conversion, repeat purchasing and client acquisition to identify opportunities.

· With the support of Marketing, create a boutique calendar of private events, collection previews and client experiences designed to build community and drive sales.

· Expand Bremont's visibility across the Tri-State area through relationships with collectors, local businesses, luxury communities and relevant partners.

· Represent the brand at external events and networking opportunities, turning new relationships into qualified introductions and opportunities.

· Assess events and partnerships through attendance, qualified leads, CRM capture, follow-up and resulting sales.

· Work with North America marketing and commercial teams to align local activities with brand priorities and consistent brand positioning.

· Recruit, coach, motivate and retain a high-performing boutique team, fostering ownership, initiative and an exceptional service culture.

· Set individual and team objectives, monitor performance and take timely, constructive action to address gaps and recognize success.

· Lead by example on the sales floor, in VIP appointments and at events, demonstrating professionalism and compelling product storytelling.

· Provide regular, insightful reporting on sales performance, clienteling, opportunities, risks and action plans to the Brand President, North America.

· Collaborate closely with North America operations, marketing and customer care teams to deliver a seamless client experience.

· Maintain impeccable boutique presentation, visual merchandising and product standards in line with Bremont's luxury positioning.

· Oversee daily operations, including scheduling, opening and closing, cash handling, security, stock management and inventory accuracy.

· Ensure service and repair requests are handled promptly and thoughtfully in coordination with the Customer Care team.

· Maintain responsive handling of enquiries across email, phone and digital channels, converting qualified leads into appointments and sales.

· Ensure compliance with applicable health, safety, security, confidentiality and data protection requirements.

· Work flexibly as business needs require, including evenings, weekends and off-site events.

Key Result Areas

· Achieve agreed boutique revenue and operating objectives.

· Grow the active VIP and collector base, qualified client pipeline, repeat business and appointment-driven sales.

· Deliver consistent CRM quality, client outreach, follow-up and sales conversion KPIs.

· Execute commercially effective boutique events, partnerships and Tri-State outreach, with measurable outcomes.

· Build an accountable team and sustain exceptional client satisfaction, after-sales care and boutique standards.

PERSON SPECIFICATION

The successful candidate will demonstrate:

· An entrepreneurial mindset and a record of generating business, building networks and creating opportunities beyond walk-in traffic.

· Demonstrated success inspiring, developing and holding high-performing sales teams accountable for results.

· At least five years in luxury retail or a relevant high-touch luxury hospitality environment, including team leadership experience.

· Strength in VIP clienteling, CRM management, relationship development and long-term client retention.

· Experience planning and activating client events, local partnerships, outreach and community engagement.

· Commercial judgment and confidence with sales planning, budgets, performance reporting and retail KPIs.

· A proactive understanding of New York City and the wider Tri-State market; an established local luxury network is an advantage.

· A passion for Bremont, craftsmanship and product storytelling; knowledge of the watch industry is highly desirable.

· Outstanding interpersonal, written and presentation skills, with the confidence to engage discerning clients and senior stakeholders.

· Strong organization and digital proficiency, including CRM and Microsoft Office tools, and adaptability in a fast-moving environment.