Business Development & Marketing Representative

Position summary

We are hiring a Business Development & Marketing Representative to build our referral network and fill our outpatient program. You will own outreach, referral relationships, and marketing, working directly with the Executive Director and clinical leadership.

Detail

Location Brooklyn, NY — field-based, with in-office days
Type Full-time
Reports to Executive Director
Works closely with Clinical Director, Medical Director, Admissions/Intake
Travel Local, daily

About us

We are an OASAS-certified outpatient substance use disorder treatment program in Brooklyn, New York. We offer assessment, individual and group counseling, and medication-supported treatment for adults. This is a ground-floor role. You will help shape how the community, referral partners, and payers come to know the program, and your work will directly decide how fast we grow.

Key responsibilities

Referral development

• Build and maintain relationships with referral sources: hospitals and ERs, detox and inpatient programs, primary care and psychiatric practices, sober homes, shelters, community organizations, and houses of worship.
• Develop justice-system partnerships: drug courts, probation and parole, ATI programs, and defense attorneys.
• Connect with employers, EAPs, schools, and union assistance programs.
• Hold 20–25 in-person outreach visits per week and keep every contact logged in the CRM.

Marketing and brand

• Plan and run the marketing calendar: website content, Google Business profile, social media, directory listings, and print collateral.
• Write and update brochures, referral packets, one-pagers, and email newsletters.
• Represent the program at community events, health fairs, CEU lunches, and conferences; host open houses and lunch-and-learns.
• Keep all marketing truthful and compliant with OASAS, HIPAA, 42 CFR Part 2, and payer rules.

Payer and partner relations

• Support relationships with Medicaid managed care plans, commercial insurers, and care managers (Health Homes, HARP, care coordination agencies).
• Track which plans and populations generate referrals, and flag network or contracting gaps to leadership.

Admissions support

• Hand off referrals to intake quickly and close the loop with referral sources (with patient consent) so they keep referring.
• Help admissions shorten time from first call to first appointment.

Reporting

• Report weekly on outreach activity, referrals by source, conversion to admission, and marketing results.
• Recommend where to focus effort based on the numbers.

Qualifications

Required

• 2+ years of business development, community outreach, or marketing in behavioral health, addiction treatment, or healthcare.
• An existing network of referral contacts in the New York area.
• Strong in-person presence: comfortable cold-visiting a hospital social work office or speaking to a room.
• Clear writer who can produce marketing copy and professional emails.
• Organized and self-directed; tracks every lead without being chased.
• Working knowledge of HIPAA and confidentiality in SUD treatment.
• Valid driver's license or dependable daily travel; able to pass a background check.

Preferred

• Bachelor's degree in marketing, communications, social work, public health, or a related field.
• CASAC, CRPA, or lived recovery experience, and understanding of the recovery community.
• Familiarity with OASAS programs, NY Medicaid managed care, HARP, and Health Homes.
• Experience with a CRM (Salesforce, HubSpot, or similar), Canva, and social media scheduling tools.
• Spanish, Russian, Yiddish, or another language common in the communities we serve.

How success is measured

Success means a steady, diverse flow of appropriate referrals and a program people in the community know by name. Targets are set with the Executive Director each quarter.

Metric

• Outreach activity: In-person visits, calls, and events per week
• Active referral sources: Partners who sent at least one referral in the last 90 days
• Referral volume: New referrals per month, by source type
• Referral-to-admission rate: Share of referrals that complete a first appointment
• Marketing reach: Website inquiries, Google profile actions, event attendance

First 90 days

• Days 1–30: Learn the program, services, and intake process. Set up the CRM. Build a target list of 100+ referral sources. Refresh core materials (brochure, referral packet, website copy).
• Days 31–60: Complete first visits with at least 40 priority sources. Attend 2+ community or professional events. Launch the social media and Google profile calendar.
• Days 61–90: Have 15+ partners actively referring. Host the first open house or lunch-and-learn. Deliver a 90-day report with referral data and a plan for the next quarter.

Compensation, schedule, and benefits

Base salary $65000–$85000 per year, based on experience and network
Performance bonus Quarterly, tied to overall program goals (see compliance note)
Schedule Monday–Friday, with some evenings and weekends for events
Mileage / transit Reimbursed for outreach travel
Benefits Health insurance, paid time off, paid holidays
Equipment Company phone and laptop

Compliance note No compensation is paid per referral or per admission. Bonuses are based on broad program goals and marketing performance, never on the number or source of patients referred. The role must never offer anything of value to patients, sober homes, or referral sources in exchange for referrals, consistent with federal anti-kickback law and New York rules against patient brokering.

How to apply

Email your resume and a short cover note describing the referral network you would bring and one outreach result you are proud of. Finalists will meet the Executive Director and clinical leadership and present a brief 90-day outreach plan.

We are an equal opportunity employer and welcome applicants of all backgrounds, including people in recovery.