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Marketing Operations Manager

Company
Zywave
Location
Remote - United States
Work type
Full Time
Posted
2026-10-26

Job description

What you'll do

Own campaign operations across Marketo, Salesforce, and connected digital channels
Manage lead scoring, segmentation, routing, and lifecycle stage logic
Build and maintain reporting dashboards and campaign performance benchmarks
Conduct UAT and troubleshoot issues across integrated platforms
Partner cross-functionally with sales, product, and RevOps on campaign execution and data integrity
Improve and document scalable marketing operations processes

What you'll bring

3+ years in marketing operations, revenue operations, or a comparable systems role
Hands-on proficiency with a marketing automation platform (Marketo preferred) and a CRM (Salesforce preferred)
Comfort working in data - segmentation, campaign reporting, and KPI analysis
Ability to translate technical detail into clear recommendations for non-technical stakeholders
Bachelor's degree preferred, or equivalent hands-on experience and certifications

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