|
Job Overview
We are seeking an analytical, results-driven PPC Marketing Manager to oversee, scale, and optimize our paid search and e-commerce advertising strategy across Google Ads and Amazon Advertising. We are a growing e-commerce company serving customers across the U.S. and international markets. We are focused on building a strong digital brand, delivering an excellent customer experience, and scaling through performance-driven marketing and e-commerce.
.
In this role, you will be directly responsible for managing multi-channel ad spend, driving customer acquisition, improving ROAS/ACoS, and scaling our revenue growth. Working in a fully remote environment, you will collaborate closely with our e-commerce team on campaign strategy—from initial execution through post-campaign analysis—ensuring our brand maintains a high-converting presence across both search engines and retail platforms.
Key Responsibilities
Google Ads Management
* Campaign Strategy & Execution: Plan, build, and optimize high-converting campaigns across Google Search, Performance Max (PMax), Shopping, Display, and YouTube.
* Keyword & Audience Research: Perform continuous keyword discovery, negative keyword pruning, and audience segmentation to drive qualified traffic.
* Conversion Rate Optimization: Collaborate with web and design teams to test landing pages, ad copy, and messaging to maximize conversion rates.
* Tracking & Attribution: Ensure robust tracking setup using Google Tag Manager (GTM), Google Analytics 4 (GA4), and offline conversion tracking.
Amazon Advertising Management
* Retail Search Strategy: Manage and scale Amazon Ads including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
* Create reports on best selling products and work closely with our inventory team
* Promotions & Seasonality: Coordinate ad campaigns around key retail events.
Budget Allocation: Dynamically distribute monthly budgets between Google and Amazon to maximize total portfolio ROI.
Testing & Iteration: Continuously run experiments across ad copy, creative assets, bid strategies, and landing pages.
Data & Reporting: Build clear dashboards to communicate weekly and monthly KPIs (ROAS, CPA, ACoS, TACoS, LTV
|
Qualifications & Requirements
* Experience: 2–4+ years of hands-on experience actively managing paid media campaigns on both Google Ads and Amazon Ads.
* Budget Scale: Proven track record managing ad budgets effectively while meeting performance targets (ROAS, CPA, ACoS).
* Technical Mastery:
* Proficient in Google Ads Editor, GA4, and Google Merchant Center.
* Proficient in Amazon Ads Manager, Amazon Seller Central / Vendor Central, and Amazon Analytics.
* Data & Analytical Skills: Strong proficiency in Excel / Google Sheets (pivot tables, lookup functions, data modeling).
|
|
