Freelance Integrated Marketing Manager

About the Position

As a Freelance Integrated Marketing Manager, you will own the strategy and execution of integrated campaigns across Toloka’s priority audience driving demand across the offering portfolio.

You will determine how we surround that audience with the story across content, paid media, events, field marketing, lifecycle, social, partnerships, PR, and sales activation and turn attention into meaningful commercial outcomes. You will build campaign strategy, orchestrate teams and agencies, personally execute where needed, measure performance, and continuously optimize based on what is working.

You will initially focus on:

Building demand and pipeline for Toloka’s enterprise and managed AI solutions
Driving awareness, adoption, and growth for Toloka’s platform
Establishing Toloka as a recognized category leader among AI researchers, engineers, enterprise AI teams, and the broader AI ecosystem
This is both a strategic and highly operational role.

What you’ll do

Build integrated campaigns across Toloka’s priority audiences, solutions, launches, and market moments with clear messaging and business goals
Drive enterprise pipeline through coordinated ABM, content, events, paid, executive engagement, and outbound
Accelerate self-service growth by improving acquisition, activation, and repeat usage among AI engineers and technical teams
Orchestrate launches and market moments to create sustained awareness, engagement, and demand
Maximize channel performance across events, paid media, web, email, social, and other campaign channels
Test, learn, and scale by continuously optimizing audiences, messaging, creative, offers, and conversion paths
Measure business impact across account engagement, pipeline, product adoption, acquisition, and category awareness

What we're Looking For:

6+ years of B2B marketing experience owning integrated demand-generation programs
Experience marketing technical products, ideally AI, ML, developer tools, data, cloud, or enterprise software
Proven ability to drive pipeline across both enterprise sales-led and self-service/PLG motions
Experience marketing to technical audiences across channels including paid, events, content, ABM, and lifecycle
Strong analytical, program management, and optimization skills
Strong creative judgment with the ability to move quickly in a fast-changing environment