Growth Marketing Lead

What You Will Be Doing:

Own end-to-end campaign planning and execution — from strategy and timelines to asset coordination and deployment across email, paid, social, web, and events
Build and manage marketing automation workflows, lead nurture programs, and lifecycle campaigns in HubSpot
Define, track, and report on core performance metrics including MQLs, CPL, pipeline contribution, and ROI and use those insights to continuously improve
Build attribution models, pipeline forecasts, and performance dashboards to guide budget allocation and channel prioritization
Lead list segmentation, audience building, and database hygiene to improve targeting and personalization
Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, and other relevant platforms — including audience targeting, creative testing, and budget management
Build and optimize landing pages that convert, working across copy, design, and dev to make sure every campaign has a destination worth clicking through to.
Own SEO and GEO (we practice what we preach) strategy, ensuring Bluefish is discoverable across traditional search and AI-powered platforms like ChatGPT, Perplexity, and Google AI
Manage the website as a core lead generation tool — owning conversion rate optimization, landing page strategy, A/B testing, and collaboration with design and development to continuously improve performance
Partner closely with Sales, Revenue Operations, and Product to align campaigns to pipeline goals and build out the lead lifecycle
Troubleshoot campaign and website issues quickly and efficiently

What You Bring:

8-10+ years of experience in growth, demand generation, marketing operations, or digital marketing in a B2B environment at a high-growth startup
5+ years of hands-on HubSpot experience (required) including marketing automation, workflows, reporting
Proven ability to measure and report on marketing performance across channels, with experience in attribution, forecasting, and ROI analysis.
Strong grasp of campaign analytics, A/B testing, and conversion optimization
Experience implementing and optimizing campaigns across owned and paid channels
Working knowledge of SEO best practices and familiarity with the evolving GEO landscape (AI search visibility)
Experience owning or contributing to website strategy with a conversion and lead gen mindset
Experience with audience segmentation and CRM/database management
Comfortable owning multiple projects simultaneously in a fast-moving environment
Clear communicator who can translate complex data into actionable insights for stakeholders