Email Marketing Manager

Gong is hiring a Email Marketing Manager to lead the execution of how Gong shows up in the inbox, which can include both marketing nurture programs and 1:1 marketing-supported outbound. This is a craft role for someone who treats email as a conversion channel, not a delivery task, and who is equally fluent in brand-led nurture, lifecycle messaging, and the kind of sharp, sales-style emails that get replies. You think in audiences and angles, you use data to drive messaging relevance, and you use AI to explore options and accelerate iteration without sacrificing voice or judgment.

RESPONSIBILITIES
Lead and execute email programs across the full lifecycle, from 1:many brand and nurture programs to 1:few segment campaigns to 1:1 sales-style outreach that drives MQL conversion, ensuring every send has a clear audience, purpose, and next action
Write, edit, and continuously optimize email copy that drives engagement and conversion: nurture flows, lifecycle programs, behavioral triggers, event follow-ups, MQL re-engagement, closed-lost reactivation, and high-intent sales sequences
Support the automated sales MQL follow up and signal-led motions in partnership with Pipeline Ops and Sales leadership, building Gong Engage flows, reply-driving templates, and personalization frameworks that feel human, relevant, and worth responding to
Contribute to and maintain a library of email frameworks, subject line patterns, and reusable messaging components, applying established voice and tone guidelines so programs scale without flattening into generic SaaS-speak
Execute a structured testing program (subject lines, send times, angles, CTAs, length, format, personalization depth), track results against KPIs, and use the learnings to optimize programs
Partner closely with the Senior GTM Automation & Systems Manager to translate audience strategy and segmentation into messaging that matches the moment, the signal, and the buyer's stage
Manage email engagement quality and deliverability from a content perspective: sender reputation, engagement rates, list health signals, spam triggers, and brand consistency across every send
Use AI tools as a core part of your craft, to generate variants, pressure-test angles, accelerate first drafts, and explore creative directions
Collaborate with Demand Gen, Content, Product Marketing, and Field Marketing to ensure email programs reflect current GTM priorities, campaigns, and segment narratives
Apply and uphold QA standards and copy review processes so every email that goes out, whether from Marketing or through Engage, meets a consistent quality bar

QUALIFICATIONS
5+ years in email marketing, lifecycle marketing, or a closely related role in B2B SaaS or enterprise software, with hands-on experience executing both marketing nurture programs and sales-style 1:1 email motions
Strong understanding of the difference between marketing email and sales emails as channels
Hands-on experience writing and optimizing email programs inside Marketo and sales engagement platforms like Gong Engage, Outreach, or Salesloft
Proficiency in AI to write, test and improve
Hands-on experience executing A/B and multivariate tests, with the analytical rigor to interpret results and apply learnings to optimize programs
Working knowledge of email deliverability fundamentals, including engagement-based reputation, list hygiene, suppression strategy, CAN-SPAM and GDPR
Working understanding of GTM strategy fundamentals, including ICP, personas, buying stages, and signals
Background working in environments where marketing email and SDR outreach are tightly coordinated (e.g., Marketo + Gong + Salesloft/Outreach + Salesforce); experience writing for or partnering with sales teams is preferred
Strong editorial instincts paired with strong data instincts; you obsess over the narrative, a single subject line, and the conversion rate of a 12-step nurture with equal energy
Collaborative systems thinker who can partner closely with a technical automation counterpart, translate strategy into messaging, and clearly document your work