Events, Activations & Partnerships Lead [Contract Role]

About the Role
BNTO is looking for an experienced NYC-based freelance Events, Activations & Partnerships lead to concept and execute highly produced, culturally relevant brand moments, collaborations, and experiences.

This is a senior, hands-on role for someone who loves both the creative thinking and the making. You’ll have meaningful ownership from concept through execution—shaping the idea, bringing together the right partners and collaborators, and overseeing every detail that brings the experience to life.

We’re looking for someone with exceptional taste, strong relationships, and the resourcefulness to make ambitious ideas happen. The best fit is someone who thrives in an entrepreneurial environment: equally energized by developing the concept, finding an unexpected partner or venue, and being on the ground making sure the final experience is executed beautifully.

The goal is simple: create experiences that feel highly considered, culturally relevant, and unmistakably BNTO.

This is an independent contractor role, approximately 20 to 25 hours for most weeks. For the right candidate, this position could later blossom into a full-time position.

Roles & Responsibilities
Develop concepts for brand activations, events, collaborations, and partnerships that build awareness and cultural relevance for BNTO
Proactively identify and bring forward the right brands, talent, venues, creatives, and partnership opportunities
Own events and activations end-to-end, from initial concept and budget through production and on-site execution
Personally source and manage venues, vendors, production partners, talent, gifting, catering, rentals, staffing, and other event needs
Own budgets, timelines, production schedules, run of show, setup, breakdown, and all the details in between
Lead outreach, negotiation, coordination, and execution for brand collaborations and partnerships
Serve as the primary point of contact for external partners and vendors
Partner closely with BNTO’s brand, creative, and social teams to ensure every touchpoint feels highly considered, visually strong, and on-brand
Think beyond the event itself to create moments that generate compelling content, community engagement, partnerships, and earned awareness
Be on-site for NYC activations, leading execution and troubleshooting in real time
Manage post-event follow-up and identify learnings and opportunities to make the next activation even stronger

Experience & Skills
7+ years of experience across experiential marketing, events, brand partnerships, PR, production, or adjacent disciplines
Experience producing elevated events and activations within fashion, beauty, lifestyle, hospitality, or culturally relevant consumer brands
Strong creative instincts and an exceptional eye for the details that make an experience feel premium, current, and considered
An established NYC network across venues, vendors, creatives, brands, talent, and production partners
A track record of taking projects from a blank page through successful execution
Someone who is as comfortable developing the concept and pitching a partner as they are managing a vendor spreadsheet, doing a site visit, troubleshooting production, or handling last-minute details on the ground
Resourceful and solutions-oriented, with the ability to create highly produced experiences within the realities of a fast-moving, entrepreneurial brand
Highly organized and comfortable independently managing multiple workstreams and moving pieces
Excellent relationship management, negotiation, communication, and production skills
Based in NYC and available for in-person meetings, site visits, production days, and events