Associate Director, Direct Response Marketing and Fundraising

What You’ll Bring to the Position
5+ years of work experience in marketing, fundraising, communications, or a similar field
Deep knowledge of email marketing software such as MailChimp, Constant Contact, Salesforce Marketing Cloud, or Pardot
Expertise in planning and executing digital fundraising campaigns, including Giving Tuesday, giving days, or similar multichannel campaigns
Superior writing skills
Experience in gathering, analyzing, and explaining data and trends to help drive decisions
Experience using Canva, Adobe Photoshop, and/or similar programs to create captivating digital design work including email headers, web content, and more
Advanced knowledge of audience segmentation
Strong organizational and planning skills; familiarity using project management software such as Asana, AirTable, or others
Experience in working with a CMS like WordPress, Joomla, or others.
Comfort using a database or CRM to track and report on results
Interest in or connection to Jewish life
These skills are not required, but would be a plus:
PowerPoint/Google Slides presentations
Experience executing peer-to-peer text message campaigns
Familiarity with giving platforms like GoFundMe Pro (formerly Classy)
Comfort in using AI tools like Claude

What You Will Own
Drive and execute digital direct response strategy and fundraising campaigns throughout the year, reaching and exceeding campaign-specific and overall annual revenue goals
Oversee the growth and stewardship of our sustainer society (Hillel Heroes)
Recommend and implement new, innovative strategies to acquire and retain more donors
Write, design, build, and execute fundraising campaigns for email, Hillel’s website, text-to-give, and other digital efforts
Test, evaluate, and analyze digital fundraising and marketing campaign performance, and make adjustments and recommendations to optimize results
Manage project timelines to ensure all deliverables are completed early or on time.
Create dynamic donation forms on an ongoing basis
Work with vendors to find solutions to digital-related challenges, implement projects, and push for creative and innovative initiatives
Manage regular donor-facing stewardship communications and create systems or automated journeys to effectively and efficiently drive results
Collaborate with other teams to help with fundraising or donor stewardship and events
Provide strong, clear, and kind supervision to the Digital Marketing Senior Coordinator
Learn about and support budget planning and projections processes

What You’ll Receive
Competitive salary in the non-profit marketplace. The salary range for this role is $80,000- $83,000.
Flexible work hours and location. Please note that in order to be considered, you must be legally authorized to work in the United States. While we fully support remote work, we do require employees to be based in the United States.
A comprehensive benefits plan that includes medical, dental, and vision insurance, paid time off for Jewish and federal holidays, and an informal “take what you need” vacation policy.
The opportunity to work with smart, dedicated, fun colleagues on the Direct Response Fundraising team for Hillel International and across the Hillel movement.
Plenty of professional development and skill-building opportunities.
The knowledge that your work will generate positive effects in the lives of Hillel students worldwide.