Associate Director, Data & Platform Solutions

Overview
The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts. Audience data can help inform media decisions and this position supports this process with the media team. This will include collaboration with internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.

The Associate Director, Data & Platform Solutions will specifically be responsible for activating audience data and managing the technology platforms that drive better marketing decisions. This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client’s investments in data and the DMP.

Responsibilities
Manage day-to-day DMP operations
Execute on audience data to impact media strategies for client account(s)
Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups
Integrate with the media planning team to make the DMP a central tool for smarter planning
Act as internal resource to demonstrate agency knowledge of data strategies
Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.)
Maintain knowledge of current DMP/Programmatic media trends

Qualifications
B.A. or B.S., preferably in Marketing, Advertising, or Data Science
6+ years of experience preferred in digital media, ad technology, ad operations, or analytics
Self-starter who is quick to learn and eager to contribute
Excellent interpersonal, verbal, written communication, and presentation skills
Experience managing multiple, competing priorities, duties and/or projects
Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus