Senior CRO, Affiliate Marketing

You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

MUST HAVE:

Strong follow-through and task ownership; thrives on getting things done
Understands direct response mechanics and high-volume testing environments, preferably within verticals such as financial services (investing, banking, credit cards, lending, etc), home services, insurance, or similar lead‑form categories
Experience running A/B tests, QA'ing launches, and reporting on test outcomes
Comfortable updating copy, layout, and page flows within testing tools or CMS
Solid understanding of what impacts conversion, even if you're not the strategist
Working knowledge of analytics platforms like Google Analytics, Looker, or similar
Ability to balance internal and external pressure to drive competing KPIs
Experience optimizing lead form pages end-to-end through UI/UX savvy
Clear communicator who can work across Copy, Design, and Media teams
Creative mindset — can spot UX friction and suggest improvements based on behavior
EXPERIENCE: 5+ years in a performance marketing or CRO execution role. You’ve launched tests, owned strategy, QA and implementation, and collaborated with strategic leads to bring ideas to life.

YOUR ROLE

Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. You’ll bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration, and you’ll balance expectations of internal and external KPIs.

Outcomes (Performance Expectations)

Test Execution: Perform continuous high-impact optimizations across device types and user journeys (e.g., copy, UI/UX, advertiser order)
QA & Launch Reliability: Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately.
Insight Documentation: Summarize and document test results clearly to inform future optimizations.
Task Velocity Support: Partner with optimization leads to move quickly on ideas and reduce bottlenecks; and become the subject matter expert on assigned offer verticals.
Collaboration & Handoff: Work cross-functionally to get inputs, finalize creative, and prep launches efficiently.
Multi-Variable Analyses: Create and monitor clear & comprehensive reports that track multiple KPIs, both internal and external
Success Looks Like

You consistently ship high-quality tests and optimizations that match the strategy brief
You stay on top of timelines and follow through on implementation steps
You catch bugs or tracking issues before they go live
You share learnings that help the broader team execute better
You’re a reliable executor who enables strategists and creatives to move faster
Competencies

Industry-Savvy: Experience within verticals such as financial services (investing, banking, credit cards, lending, etc), home services, insurance, or similar lead‑form categories
Execution Machine: Detail-oriented and efficient; gets things done with speed and care.
Process-Focused: Follows structured workflows and tracks everything from briefs to results.
Analytical: Has the eye for creating easy-to-read and effective reports to keep track of performance.
QA Mindset: Spots gaps before they cause issues — from typos to misfiring events.
Collaborative Doer: Brings a positive, roll-up-your-sleeves attitude to getting things over the finish line.
Adaptable: Comfortable shifting priorities and managing multiple launches at once.
Hungry to Learn: Curious about what’s working, why, and how to improve results over time.