Business Development & Marketing Representative

Position summary
We are hiring a Business Development & Marketing Representative to build our referral network and fill our outpatient program as it relaunches. You will own outreach, referral relationships and marketing, working directly with the Executive Director and clinical leadership.
Detail

Title
Business Development & Marketing Representative
Location
New York, NY — field-based, with in-office days
Type
Full-time, non-exempt (overtime-eligible)
Reports to
Executive Director
Works closely with
Clinical Director, Medical Director, Admissions/Intake
Travel
Local, daily (car or reliable transit required)
About us
We are an OASAS-certified outpatient substance use disorder treatment program in New York, relaunching under new clinical and medical leadership. We offer assessment, individual and group counseling, and medication-supported treatment for adults.
This is a ground-floor role. You will help shape how the community, referral partners and payers come to know the program, and your work will directly decide how fast we grow.
Key responsibilities
Referral development
• Build and maintain relationships with referral sources: hospitals and ERs, detox and inpatient programs, primary care and psychiatric practices, sober homes, shelters, community organizations and houses of worship.
• Develop justice-system partnerships: drug courts, probation and parole, ATI programs and defense attorneys.
• Connect with employers, EAPs, schools and union assistance programs.
• Hold 15–20 in-person outreach visits per week and keep every contact logged in the CRM.
Marketing and brand
• Plan and run the marketing calendar: website content, Google Business profile, social media, directory listings and print collateral.
• Write and update brochures, referral packets, one-pagers and email newsletters.
• Represent the program at community events, health fairs, CEU lunches and conferences; host open houses and lunch-and-learns.
• Keep all marketing truthful and compliant with OASAS, HIPAA, 42 CFR Part 2 and payer rules.
Payer and partner relations
• Support relationships with Medicaid managed care plans, commercial insurers and care managers (Health Homes, HARP, care coordination agencies).
• Track which plans and populations generate referrals, and flag network or contracting gaps to leadership.
Admissions support
• Hand off referrals to intake quickly and close the loop with referral sources (with patient consent) so they keep referring.
• Help admissions shorten time from first call to first appointment.
Reporting
• Report weekly on outreach activity, referrals by source, conversion to admission and marketing results.
• Recommend where to focus effort based on the numbers.
Qualifications
Required
• 2+ years of business development, community outreach or marketing in behavioral health, addiction treatment or healthcare.
• An existing network of referral contacts in the New York area.
• Strong in-person presence: comfortable cold-visiting a hospital social work office or speaking to a room.
• Clear writer who can produce marketing copy and professional emails.
• Organized and self-directed; tracks every lead without being chased.
• Working knowledge of HIPAA and confidentiality in SUD treatment.
• Valid driver's license or dependable daily travel; able to pass a background check.
Preferred
• Bachelor's degree in marketing, communications, social work, public health or a related field.
• CASAC, CRPA or lived recovery experience, and understanding of the recovery community.
• Familiarity with OASAS programs, NY Medicaid managed care, HARP and Health Homes.
• Experience with a CRM (Salesforce, HubSpot or similar), Canva and social media scheduling tools.
• Spanish, Russian, Yiddish or another language common in the communities we serve.
How success is measured
Success means a steady, diverse flow of appropriate referrals and a program people in the community know by name. Targets are set with the Executive Director each quarter.
Metric
What we track
Outreach activity
In-person visits, calls and events per week
Active referral sources
Partners who sent at least one referral in the last 90 days
Referral volume
New referrals per month, by source type
Referral-to-admission rate
Share of referrals that complete a first appointment
Marketing reach
Website inquiries, Google profile actions, event attendance
First 90 days
1. Days 1–30: Learn the program, services and intake process. Set up the CRM. Build a target list of 100+ referral sources. Refresh core materials (brochure, referral packet, website copy).
2. Days 31–60: Complete first visits with at least 40 priority sources. Attend 2+ community or professional events. Launch the social media and Google profile calendar.
3. Days 61–90: Have 15+ partners actively referring. Host the first open house or lunch-and-learn. Deliver a 90-day report with referral data and a plan for the next quarter.
Compensation, schedule and benefits
Item
Detail
Base salary
$50,000–$65,000 per year, based on experience and network
Performance bonus
Quarterly, tied to overall program goals (see compliance note)
Schedule
Monday–Friday, with some evenings and weekends for events
Mileage / transit
Reimbursed for outreach travel
Benefits
Health insurance, paid time off, paid holidays
Equipment
Company phone and laptop
Compliance note. No compensation is paid per referral or per admission. Bonuses are based on broad program goals and marketing performance, never on the number or source of patients referred. The role must never offer anything of value to patients, sober homes or referral sources in exchange for referrals, consistent with federal anti-kickback law and New York rules against patient brokering.
How to apply
Email your resume and a short cover note to [email protected] describing the referral network you would bring and one outreach result you are proud of. Finalists will meet the Executive Director and clinical leadership and present a brief 90-day outreach plan.
We are an equal opportunity employer and welcome applicants of all backgrounds, including people in recovery.