Sales Development Representative (SDR)

The role
You'll open conversations with the food and CPG companies that need credible sustainability data, and turn them into qualified first meetings for our Account Executives.

This is a chance to be a founding member of HowGood's SDR team. You'll work directly with our Head of Sales, help write the playbook the team members after you will use, and turn the suppliers who join HowGood through SupplierConnect into sales conversations.

What you'll do
Prospect into food and beverage brands, CPG manufacturers, retailers, foodservice operators, and ingredient suppliers.

Cold call, email, and message sustainability, R&D, procurement, and commercial leaders every day, with outreach creative enough to stand out from the other vendors in their inbox.

Work the suppliers who submit data through SupplierConnect: research each account, find the right buyer, and start a sales conversation.

Spot buying signals, such as new climate commitments, Scope 3 reporting deadlines, retailer data requests, and new sustainability hires.

Qualify every meeting against agreed criteria before it reaches an AE's calendar, and hand it off with clear notes.

Use AI tools to research accounts, personalize outreach, and keep the CRM accurate daily.

Test messaging by segment, track what converts, and share results with the sales team each week.

What you bring
Must have

A prior prospecting role (SDR or BDR) and a prior quota-carrying role, ideally at a B2B SaaS or data company.

A track record you can show with numbers: meetings booked, quota attainment, pipeline sourced.

A creative streak. Buyers get dozens of cold emails a week, and you find ways to be the one they answer.

No fear of the phone. Cold calling is part of every day here, and a no just means you dial the next number.

Hands-on experience with prospecting and AI tools, such as Apollo, Clay, Amplemarket, or AI research assistants.

Nice to have

Experience selling into food, CPG, retail, or supply chain companies.

Familiarity with sustainability topics such as carbon accounting, Scope 3 emissions or ESG reporting.

Experience selling to enterprise accounts with several stakeholders.

A second language for prospects in Europe. Preference for German, French, Spanish, and Italian.