Content Marketing Strategist

The ideal candidate is a strategic thinker who thrives in collaboration. This role will tell our story with depth and dimension amid the AI-driven evolution of how business decisions get made and how content gets discovered, consumed, and trusted. They will work closely across teams to create a unifying strategy and innovative approach to delivering the most valuable content to our audiences in this moment of transformation.

Key Responsibilities

Content Strategy & Architecture

Develop and own GLG marketing’s global content strategy, mapping content to buyer stages across all client segments, personas, and geographies
Establish a content framework anchored in GLG's core differentiators and position us at the forefront of how human expertise and technology come together, ensuring these through-lines are consistent and compelling across every content type and channel
Build and maintain a content calendar that integrates campaign, product launch, and commercial needs
Collaborate with the Communications team to ensure narratives are aligned with marketing priorities and amplified effectively across owned channels
Planning & Execution

Develop an integrated approach to content planning, serving as the connective tissue between Marketing, Communications, Product Marketing, and Commercial teams on content needs, priorities, and gaps; including localization in global markets
Create a disciplined approach to content sourcing, determining what should be created by GLG writers, when to leverage our robust expert content library, and when to commission directly from GLG experts
Partner with the Digital team to shape content for SEO and AI-mediated discovery, ensuring GLG’s original expertise is structured and positioned for visibility across search engines and AI-powered experiences
Translate the content strategy into a clear execution plan with owners, timelines, and defined outputs for each piece of content
Write and edit content, maintaining and applying clear standards for voice, format, and depth across content types, channels, and funnel stages
Collaborate with and brief our designers and writers, ensuring their capacity (and yours) is focused on the highest-impact content needs
Measurement and optimization

Measure content performance and apply those insights to continuously improve the strategy; establish KPIs and report on content's contribution to pipeline and engagement metrics
Ensure content is optimized for distribution across channels including website, email, LinkedIn, paid media, and sales enablement
Provide feedback loop to the Expert team to optimize content sourcing and identify new opportunities for expert content
Qualifications & Experience

4-6 years of content strategy experience in a B2B environment, with a demonstrated track record of growing into strategic ownership across both planning and execution
Exceptional writing and editing skills; able to produce and improve content and to set the editorial standard for a team and guide format selection
Strong understanding of full-funnel content architecture and how content supports demand generation, nurture, and conversion
Collaborative by nature, with the interpersonal skills to influence without authority across a matrixed global organization
Analytical mindset; comfortable using performance data to inform and adjust strategy
Fluid understanding of GEO, AEO, and the evolving content discovery landscape driven by AI-powered search
Experience in B2B information services, financial/professional services is preferred
Experience developing content in categories undergoing significant AI-driven disruption is a strong plus
Demonstrated comfort learning and adopting new AI tools and workflows to scale production and output
Bachelor's degree in Marketing, Communications, Journalism, or a related field; advanced degree a plus

What We Offer:

Benefits: All U.S. GLGers also have access to benefits such as:

Comprehensive medical, dental and vision coverage effective on your first day of employment
Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays
401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)
Tuition reimbursement program for eligible courses including language skills courses
Paid parental leave, adoption and surrogacy reimbursement
Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways
Other work perks and benefits available based on final job location