Analyst, Paid Social Media

Overview
The Paid Social Analyst is a junior-level, hands-on role focused on supporting the planning, execution, optimization, and analysis of paid social media campaigns. In this role, you’ll apply foundational paid social knowledge to deliver actionable insights and performance-driven recommendations that help meet and exceed client business objectives.

You’ll support innovative, data-informed social strategies while gaining exposure to large, dynamic clients across a variety of industries. Working closely with Paid Social Managers and cross-functional partners, you’ll help ensure campaigns are executed with precision, optimized continuously, and grounded in strong measurement frameworks.

Our social team partners with some of the agency’s most high-profile brands, and we’re looking for someone who is curious, analytical, and eager to grow within a fast-paced, collaborative environment.

Responsibilities
Support day-to-day execution and optimization of paid social campaigns across leading platforms, ensuring alignment with client objectives and best practices
Assist in developing and activating paid social strategies, including campaign setup, QA, pacing, and performance monitoring
Analyze campaign performance data to identify trends, insights, and optimization opportunities across targeting, creative, bidding, and budgets
Partner with the Paid Social Manager to help deliver strategic recommendations and ongoing channel expertise
Contribute to campaign reporting by tracking key performance metrics and translating data into clear, actionable insights
Support customer, media, brand, and market research efforts that uncover new opportunities and inform future strategies
Facilitate knowledge-sharing of results, learnings, and insights with internal teams to drive continuous improvement
Collaborate effectively with internal stakeholders across strategy, analytics, and account teams to support integrated media efforts
Leverage emerging platform tools and AI-assisted capabilities (e.g., automated bidding, creative testing, and performance insights) where appropriate to enhance efficiency and optimization

Qualifications
6+ months of hands-on experience supporting paid social campaign development, management, or optimization
Familiarity with major paid social platforms such as Meta (Facebook/Instagram), TikTok, and similar ecosystems
Digital media operations or agency experience preferred
Strong analytical and quantitative skills, with the ability to interpret performance data and identify meaningful insights
Experience working within native platform tools or third-party technologies (e.g., APIs, reporting or activation tools)
Proactive, resourceful, and intellectually curious, with the ability to work independently and collaboratively
Strong organizational, communication, and time-management skills
Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., formulas, pivot tables, data manipulation)
Bachelor’s degree preferred