Senior Manager, Sports

Key Components of the Role

Lead the negotiation, development and execution of league, team and athlete partnerships in sports that drive differentiated channels of marketing to build brand equity and drive long-term growth for the business

Assist Head of Sports & Entertainment Marketing in the development of end-to-end local market strategies and provide input on partnership opportunities that align with brand and business objectives

Collaborate with external partners on creative briefs for sports initiatives

Work closely with sports marketing agency and ancillary vendors to ensure successful partnership execution

Assist in the development of research frameworks for ROI on Sports Partnerships

Support the influence of category marketing, central marketing, consumer insights, sales, finance, and agency partners to bring creative ideas & activations from concept to reality

Participate in discussions during presentations with business unit and marketing senior leadership

Collaborate with cross-agency teams (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels

Apply consumer insights to inform sports partnerships and campaign strategy

Analyze data to inform strategies and assess in-market results to drive business objectives

Assist in delivering creative work and activations on time and on budget

Qualifications

5-7 years prior experience in sports marketing, either in a CPG company or supporting from the agency side (advertising, consulting, media), is preferred

Creative innovator with the courage to stand up for ideas and is passionate about the power of brand, design & consumer experience to impact strategic direction of business

Experience in supporting the development and execution of sports partnerships, with a focus on collaboration and teamwork

Solid problem-solving and analytical skills, with the ability to simplify complex issues

Effective communication and interpersonal skills, with experience working in a cross-functional team environment

Ability to work in a dynamic, fast-paced work environment with multiple simultaneous projects, with a focus on adaptability and flexibility