Marketing Ops Analyst

How We Work
We are a fully distributed company, which means we believe it is not where you sit, but how you deliver that matters most. We invest in our people and care about how you orient to our culture and processes. At the same time we imbue a lot of trust, autonomy, and accountability from Day 1. #LI-Remote
Little more about the team:

As we continue to strengthen alignment across our go-to-market teams, we're focused on building a more connected approach to how we measure, analyze, and forecast performance across the full customer journey, from the first website visit through sales engagement to closed-won revenue. This new role, within our Revenue Operations team, will help bring that vision to life by creating a clear, shared view of the funnel that marketing, sales, customer success, and leadership can use to make more informed decisions. As a new role, you'll have the opportunity to shape how we work, partnering closely with marketing, RevOps, and the broader revenue organization to improve visibility, forecasting, and accountability across the business.

What you’ll do in the role:

Build full-funnel reporting that connects marketing activity in tools like HubSpot to opportunities and closed-won business in Salesforce, and make it visible to executives and teams across the organization
Work with marketing and sales to define and document how attribution works, including what “influenced” versus “marketing-sourced” means and how leads are tagged as marketing-led, sales-led, or SDR-led
Partner with marketing on lead scoring and how leads flow into Salesforce
Improve how we measure campaign ROI so teams can see what worked, double down, and shift spend away from what didn’t
Work with marketing and go-to-market teams to agree on shared metric definitions, and publish them as a single source of truth
Build reports and dashboards with AI tools, refine them with stakeholder feedback, and publish final versions to our BI tool on a regular refresh schedule
Dig into the data, including with AI, to surface patterns and insights nobody has asked about yet

What you’ll bring to the role:

About 3 to 5 years of experience, ideally in marketing, revenue operations, or a multi-hat go-to-market role
Strong analytical skills, with hands-on experience in Excel and BI tools
Working knowledge of marketing concepts and terms, such as MQLs
The interpersonal skills to negotiate shared definitions across teams with different perspectives
Curiosity about AI and how to use it in your analysis
Experience in a SaaS environment
Bonus: the ability to read SQL (writing it is not required)