Associate Director - Digital Media Insights

Key Responsibilities

We welcome media professionals holding roles in Media Planning, Media Planning & Strategy, Digital Investment, Paid Social Activation, Programmatic Activation, Search Activation, Digital Marketing Sciences (Data + Analytics), Paid Retail Media (Search, Programmatic, Site Direct) who have a passion for innovation across the media supply chain (Omni-Channel, Ad Tech, Programmatic, Paid Social, Paid Search, CTV, Retail Media and Commerce).

· The ideal candidate will have 8+ yrs years of professional work experience leading omni-channel strategy, digital strategy, insights and/or activation.
· Possess & can exemplify trusted digital media fundamentals knowledge and an interest in current trends
· Possess the combination of an analytical and story-telling mindset. You can easily review initial data sets, know when/how to dig deeper into the data to effectively create a story
· Experience analyzing & summarizing digital campaign reports, developing an action plan – the optimizations, why the optimizations are important and the estimated learnings from the campaign/optimizations (ensuring it aligns to the campaign objectives)
· Experience in planning the media strategy, planning and/or executing campaigns for large-scale clients (>50M USD annually) on adtech platforms and tools like: DV360, TTD, Meta, TikTok, Snapchat, X, Pinterest, Campaign Manager, Google Ads, SA360, 3rd Party Ad Verification Partners (IAS/DV), etc…
· Innovator who looks for the why behind the facts
· Has proven examples of creating campaign(s) embracing a digital trend and/or new partner that solved a client challenge
· Confidently write client facing presentations as well delivering the presentation to clients (strong written & verbal presentation skills)
· Understanding of the CTV and Retail Media is advantageous
· Proven leadership in managing teammates with 0-7 yrs experience (guiding the day to day as well as career development)
· Seasoned in the use of Business Intelligence Tools (PowerBI, Tableau, etc, along with a robust MS Office suite experience)
· Detail oriented, organized, solution oriented
· Desire to continuously learn & is curious
· Willingness to travel (less than 25%)
Skills, Knowledge and Expertise

We welcome media professionals holding roles in Media Planning & Strategy, Integrated Video Investment, CTV Specialist, Marketing Sciences (Data + Analytics) who have a passion for innovation across the dynamic media supply chain.

• The ideal candidate will have 8+ yrs years of professional work experience leading omni-channel strategy, integrated video and/or digital strategy, insights and/or investment

• Possess strong knowledge of media investment strategies, implementation practices (e.g. reporting/stewardship), and current trends

• Possess the combination of an analytical and story-telling mindset. You can easily review data sets, know when/how to dig deeper into the data, to effectively create a story

• Experience in planning the media strategy, planning and/or executing campaigns or the data and analysis for large-scale clients (>$50M USD)

• Experience using and/or understanding Integrated TV tech & research platforms and tools like: Mediaocean, Kantar, AdIntel, MBox, Alternate Currency & Measurement Partners (ie VideoAmp, Comscore, iSpot, Nielsen), DSPs (ie The Trade Desk, DV360, Yahoo), the various R/F programs and other advanced Integrated Video tech solutions

• Experience with 3rd party ad verification partners

• Confidently write client facing presentations as well delivering the presentation to clients (strong written & verbal presentation skills)