Shopify & Meta Ads Lead

Shopify & Meta Ads Lead | New York, NY $100K-$150K + Benefits

About the Role:

An e-commerce company in New York is hiring a Shopify & Meta Ads Lead to run its direct-to-consumer Shopify store day to day and be accountable for its growth. The role covers the hands-on work of the store, including product listings, pricing, promotions, merchandising, and site changes, along with the marketing that drives traffic to it. It is also the in-house counterpart to the outside partners handling Meta, email, and Google Ads, reporting to the CRO with a development team behind it and a short path from idea to live test.

Key Responsibilities

Running the Store

Manage the Shopify store day to day, from product listings and collections to keeping content current and shipping updates on a steady cadence

Own pricing and promotions, including offers, discounts, and free-shipping thresholds

Merchandise the site across a large, seasonal catalog

Direct design changes, either making them yourself or briefing the people who do

Conversion & Growth

Test offers, pricing, landing pages, and checkout upsells to lift conversion

Grow traffic and repeat business through SEO (including how the brand appears in AI search), email, referrals, affiliate marketing, and loyalty programs

Set strategy, targets, and creative priorities for Meta, email, and Google Ads

Partners & Reporting

Direct the Meta partner and the agencies running email and Google Ads

Decide when to replace a partner or bring work in-house

Build daily, weekly, and monthly reports that tie results to specific changes made, and report on the numbers directly to the CRO

Qualifications

Hands-on experience running a Shopify store end to end, including listings, pricing, promotions, and merchandising

Hands-on experience running Meta ads yourself, so you can direct an experienced outside team with credibility

Proven direct-to-consumer growth on Shopify, with paid social, site conversion, and Klaviyo email working together

Comfort in the Shopify admin, including basic theme and CSS edits, and a good eye for design

Experience managing outside agencies, with the judgment to know when to replace one or bring work in-house

Strong analytical skills, with the ability to build your own reporting and tell revenue from profit

Comfort working with a large, seasonal catalog with tens of thousands of active SKUs

Fluency with AI tools in daily work, including an understanding of their limits

On-site in Midtown NYC, 5 days a week

Interested? Send your resume to: [email protected]