Assistant Manager, Influencer Marketing

About the Job

Charlotte Tilbury is looking for a highly motivated Assistant Manager, Influencer Marketing to be an integral part of the Influencer Marketing team in North America. This person will be responsible for supporting the day-to-day management and execution of Influencer marketing programs. This role will assist the team in relationship-building activities, sponsored content, event planning, reporting, and networking to make Charlotte Tilbury the most loved beauty brand.

As an Assistant Manager, Influencer Marketing you will

Responsibilities and essential job functions include but are not limited to the following:

Develop and manage Influencer campaigns from end-to-end including strategy, talent curation, Influencer relations and reporting
Align with Marketing regarding all campaigns and seamlessly collaborate with cross functional teams to enable agile, effective execution of programs and brand priorities
Measure impact and report on all Influencer campaigns via ‘Traackr’
Proactively develop and foster relationships with Influencers/Content Creators to share brand story, promote product launches and create campaigns that result in engaging branded content
Create an unparalleled Influencer experience to keep them engaged with the brand
Assist in social and digital strategies that increase brand awareness and customer acquisition
Think strategically about all things social media and ecommerce
Build strong working relationships with talent agencies/Agents, Influencer networks and vendors
Liaise with sales and digital teams to draw correlations between Influencer engagement and sales
Proactively seek out new social platforms and develop engagement strategies
Maintain influencer community engagement through key relationship building meetings and follow ups, new creator seedings and milestone giftings
Support the influencer coordinator as needed on mailer strategy and community list assessment.
Nurture best in class relationships with Global teams
Assist with any photoshoot, content creation management, and strategy on an ad hoc basis
Maintain a pulse on current and future social/industry trends to identify innovative concepts
Participate in all aspects of event planning from beginning to end
Simultaneously lead multiple projects relying on strong project management and organizational skills
Paid partnerships – Lead in all execution in timelines and onsite operations, content capture, approvals, and timely posting of all Influencer content

Who you will work with

Reporting to Director, Influencer Marketing

Requirements
2-3 years of experience in Communications, Public Relations, Influencer/Advocacy relations
Passion for new technologies, brand development, and storytelling
Luxury and/or Beauty experience
Thrives in a highly entrepreneurial environment with an all-hands-on-deck attitude
A natural relationship builder with the ability to work well with a network of peers, partners, and industry contacts
Deep understanding of the social media mechanics and performance marketing across Instagram, Facebook, YouTube, LinkedIn, Twitter, TikTok, Snapchat, and Reddit
Experience in digital analytics and social listening tools, measuring campaign ROI and metrics that support overall Influencer strategy
Strong technical skills including MS Office, PowerPoint, social platforms existing and new, and tools including Traackr
Excellent presentation and written + verbal communication skills
Must demonstrate flawless attention to detail while juggling multiple projects at one time
Being a team player is of the utmost importance in a highly collaborative environment