Account Manager , Content - Temp to Reg FT

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position overview

This is a temporary position with the option to become a regular full time position.

The Senior Account Manager will be responsible for driving the delivery of our content solutions across all major initiatives of the 4As.

This role will sit at the center of a partnership with the Head of CRM, ensuring that content is purpose-built to support lifecycle journeys—from awareness to conversion to retention. You will translate audience insights and business priorities into compelling, high-impact content across all channels.

In addition, this role will drive the organizations owned and earned media platforms - turning them into parts of our strategic content strategy and how we drive our brand breakthrough in the market henceforth under our new strategy of 4As-as-a-service. Our owned and earned content strategy will ensure we deliver a best-in-class experience through effective positioning, content strategy, gating, and continuous innovation. Two critical strategic changes our owned and earned content strategy will deliver a) the 4As develops more of an ‘open’ system for prospects to come into our ecosystem and for members to drive more value and spread the value of our ecosystem b) The 4As develops a more decentralized strategy so our brand can be discovered in neighborhoods where our target audience lives and our value proposition can breakthrough

As a key leader within the Content, Digital & Brand Business Unit, the Account Manager will ensure all content aligns with brand standards, supports retention, acquisition and tactical demand generation strategies & flywheels. And that it is measured fully so that we are very clear on strategic and tactical impact

What is critical in this role is being able to hit the ground running and contribute to the development of deeper expertise within the 4As, bringing your experience to focus on the things which matter to members, drive engagement, win prospects and build our brand through content excellence. We expect you to bring a fresh perspective to what we currently do and through real empowerment from the CEO, help us to rationalise, refocus and reimagine our activity.

This is a value-creation and impact role.

position responsibilities

Core responsibilities and tasks include:

Define and execute a comprehensive content strategy aligned with business goals, audience needs and growth priorities.

Work in close partnership with the BU Heads (deeper focus with the President of Member Solutions; EVP, Product and EVP Growth) as well as with SMEs. You will deliver base and breakthrough content that supports our end to end activity and messaging calendar

The content must support our lifecycle journeys, from lead generation through conversion and retention.

Identify and define the content needed at each stage of the customer journey, ensuring relevance, consistency and effectiveness.

Lead the strategy, content and experience of the organization’s website, including positioning, navigation, gating strategies, and user journeys.

Partner with the Head of Brand to ensure all content reflects brand voice, tone, and positioning across all touchpoints.

Lead the development of new owned media channels to market for example App development

Key tactical initiatives

You will drive the development of owned media strategies and execution plans supporting all of the core 4As activities including but not limited to

Key launches such as 4As|4Sight 2027 briefing

Member lifecycle and journey communications

Webinar demand generation

Events such as Stratfest, Decisions, MPF and others

Demand generation for key business units such as Learning Institute propositions

Acquisition programs

You will develop a simple and smart content library gaining full understanding of our content and developing a way for us to document and leverage across activity and applications (e.g. 4As Intelligence)

Execution Model

Work with the IPM&I group to redefine the delivery model of CDB ensuring that this is part of a wider delivery system for the 4As

Provide strategic and tactical input and co-develop (with our IPM&I team) our outsource partner models; near shore, off-shore, on shore relative to what we execute in-house. The aim is to to develop a scalable model to manage our owned media resources

Define what of our content we do internally vs externally so this is scalable and planned as much as possible.

Owned & Earned content.

Own the website as a primary content and engagement platform (both destination and decentralized) .

Define site architecture, user journeys and content structure to optimize user experience and conversion.

Rationalize and sunset non essential content. We want a utility-based website, not one with legacy, non-visited content.

Lead innovation efforts to continuously enhance digital experience, usability and engagement including new owned platforms such as app development

Manage gating strategies to balance lead generation with user experience.

Develop a simple but impactful earned strategy and the content strategy to underpin this (see core responsibilities and content neighborhoods)

Work with the Head of CRM to develop the email extensions to social and digital neighborhood activation

Content Planning & Production

Oversee the end-to-end content lifecycle, including planning, creation, distribution and maintenance.

Develop editorial calendars aligned with strategic priorities and campaigns.

Ensure consistent delivery of high-quality, impactful content across formats and channels.

Content Neighborhoods

Define the strategic digital content neighborhoods the 4As should be a part - Twitter, Forbes.com, TikTok, trade press - established (e.g. Campaign, AdAge)to challenger (e.g. Indie News) etc and opportunity / imperative map

Lead the development of the activation map

Define our measurement / KPIs which define success

Requirements
position requirements

10+ years of experience in content strategy, digital marketing, or communications, with at least 5 years in a leadership role.

Proven experience developing and executing enterprise-level content strategies that drive engagement and business results.

Strong experience working in matrixed environments, particularly in partnership with CRM or marketing operations teams.

Demonstrated successful relationship building and leadership skills

Innovative mindset with a focus on continuous improvement and scalability. Excellent writing, editing, and storytelling capabilities.

Strong project management skills with the ability to manage multiple initiatives simultaneously.

Detail-oriented with a commitment to quality and consistency.

A digital native and systems thinker who sees the whole picture Vs. point content solutions (we need you to help us connect the dots!)