Digital Asset Specialist Consultant

About Blue Star Families

Blue Star Families (BSF) is a national nonprofit dedicated to supporting military families by providing programming and resources while strengthening their connections to their local communities. We partner with businesses, government agencies, and local organizations to create impactful programs that empower and uplift military families.

Independent Contractor Engagement Terms:

This independent contractor will be retained solely for project-based, outcome-driven services and will not be an employee, agent, or representative of Blue Star Families. The independent contractor:

Retains full autonomy over the method, schedule, and tools used to perform services.
Is not assigned work hours, or internal recurring meetings.
Shall not use a BSF job title, business card, or name tag.
Will not represent themselves as a BSF employee or agent to external stakeholders.

Scope of Work & Key Responsibilities

The Contractor shall perform digital asset management services across the following core functional areas:

3.1 Canto Platform Governance & Administration

Maintain overall organization and structure of the Canto library
Ensure consistent metadata, tagging conventions, and folder hierarchy
3.2 Portal Architecture & Intake Workflows

Build and manage upload links and portals for national and chapter-level use
Customize portals to ensure ease of use and alignment with submission guidelines
Provide guidance or documentation to internal users on proper upload procedures
Upload assets as needed

3.3 Quality Assurance & Asset Review

Review incoming photo submissions for quality, relevance, and compliance
Approve or reject assets based on established criteria
Ensure all images meet brand and privacy standards

3.4 Compliance, Privacy & Content Scrubbing

Review images for sensitive or restricted information, including visible nametapes or identifying details
Edit, flag, or route assets as needed to ensure compliance with organizational and military guidelines

3.5 Legacy Asset Audit & System Normalization

Work backward through existing asset libraries to:
Tag and categorize legacy content
Eliminate duplicates or outdated files
Reorganize assets into a standardized, searchable system
Prioritize high-value or frequently used content for faster accessibility
3.6 Continuous Improvement & Advisory

Recommend best practices for digital asset management
Identify opportunities to improve efficiency, searchability, and user experience
Collaborate with internal stakeholders to align asset organization with programmatic needs
Deliverables & Milestones
Standard Operating Procedures (SOPs): Documentation of Canto tagging, taxonomy rules, and upload workflows for internal staff.
Custom Intake Portals: Fully configured upload links/portals tailored for national and chapter-level content submissions.
Legacy Library Migration Plan: Audit report and completed cleanup of historical media files, including deduplication and re-tagging.
Monthly Asset Governance Reports: Regular updates summarizing asset intake volume, approval metrics, and platform optimization efforts.