Director, Website and Brands

Who we’re looking for:
ParentSquare is seeking a Director of Website & Brands to run parentsquare.com and remind.com and keep our brand consistent everywhere it shows up. You're a hands on leader who will lead a small team as well as our agency partners to make sure our web properties are optimized for SEO/AEO and tell our story to prospective clients and customers. You'll also partner closely with Product Marketing, Communications, and Demand Generation to ensure ParentSquare's story and visual identity lands consistently wherever a family, district, or prospect encounters it.

In This Role You'll Own:

Setting the roadmap for both websites and running day-to-day updates, with agencies brought in for redesigns and bigger builds
Improving search and AI-search visibility (SEO/AEO), site speed, and demo conversion, using tests you design with Marketing Analytics
Launching pages and campaigns with Product Marketing and Comms, and working with RevOps and SDRs on how prospects research us before talking to sales
Maintaining brand guidelines across web, sales collateral, social, events, RFP responses, and case studies
Building self-serve templates and brand kits so other teams can create on-brand work without waiting on design
Using AI tools to speed up design and video production for demos, social, and sales enablement
Managing the marketing design team and the request queue so turnaround stays predictable
Partnering with Legal, Product Ops, and our AI Platform team to keep sites and tools aligned with K-12 privacy standards

Our ideal candidate will have the following:

7+ years leading brand and/or web work, ideally in B2B SaaS
Experience running a website end to end, including agency management
Experience managing designers or a creative team
Hands-on SEO/AEO experience and working knowledge of WordPress or Webflow
A portfolio that shows both strategy and your own craft
Practical experience using AI tools in a creative workflow

Bonus points for:

EdTech or K-12 experience
Building WordPress plugins or AI-assisted site tools