Private Label Product Development Manager

Position Overview:

An established multichannel retailer is seeking an experienced Private Label Product Development Manager to lead the strategy, development, launch, and growth of its private label product portfolio. This is a highly visible, entrepreneurial role responsible for identifying market opportunities, developing new products, managing a large SKU portfolio, and driving products from concept through commercialization across e-commerce, marketplace, and retail channels. The ideal candidate has a proven track record of private label and e-commerce success, takes a highly proactive approach to product development, stays ahead of market and technology trends, continuously analyzes competitors and category opportunities, and presents data-driven product recommendations to leadership supported by sales, margin, and market analysis. 

Responsibilities:

• Own and execute the private label product roadmap, identifying new product opportunities, category expansions, and assortment optimization strategies
• Conduct ongoing competitive and category analysis to identify market gaps, emerging trends, and opportunities to outperform competing private label programs
• Monitor industry trends, manufacturer roadmaps, and upcoming product launches to proactively develop complementary products ahead of market demand
• Develop and present data-backed product proposals to leadership, including market analysis, revenue forecasts, margin opportunities, competitive positioning, and investment recommendations
• Partner with overseas sourcing teams, suppliers, and manufacturing partners to manage sourcing, samples, timelines, production, and product costing
• Coordinate with merchandising and leadership teams regarding pricing strategies, minimum order quantities, tooling investments, and final product approvals
• Manage the product development lifecycle across a large portfolio of SKUs, including new launches, product enhancements, refreshes, and line extensions
• Monitor development timelines, identify risks, and ensure products are launched on schedule and within budget
• Oversee packaging, labeling, compliance requirements, certifications, product graphics, and overall brand consistency
• Manage product content development, including specifications, product copy, imagery direction, and marketplace assets
• Partner with marketing, merchandising, and digital teams to successfully launch products across e-commerce, retail, and marketplace channels
• Leverage e-commerce performance data, customer feedback, reviews, and marketplace insights to drive product decisions and portfolio growth
• Track product performance, including sales, profitability, margins, customer reviews, returns, and overall portfolio health
• Recommend assortment additions, enhancements, pricing adjustments, and product discontinuations based on performance metrics and market demand
• Provide regular reporting, analysis, and strategic recommendations to senior leadership

Qualifications:

• 5+ years of experience in private label product development, product management, merchandising, or related fields
• Demonstrated success developing, launching, and growing private label products within e-commerce, marketplace, and retail environments
• Proven ability to bring products from concept through commercialization while driving revenue and margin growth
• Experience working with overseas sourcing teams, manufacturers, and supplier networks
• Strong understanding of product costing, landed costs, lead times, inventory planning, tooling investments, and supply chain dynamics
• Excellent analytical and commercial acumen with the ability to evaluate category performance, competitive positioning, market trends, and financial opportunities
• Proven ability to build business cases and present data-driven recommendations to executive leadership
• Highly proactive, entrepreneurial, and strategic mindset with the ability to anticipate market opportunities rather than react to competitors
• Experience managing packaging development, branding, compliance requirements, and product content creation
• Strong project management skills with the ability to manage multiple product initiatives simultaneously
• Advanced proficiency with Microsoft Office, particularly Excel and data analysis tools
• Experience within consumer electronics, photography, imaging, accessories, drone, technology, or related product categories strongly preferred

Compensation & Benefits:

• Salary $150,000-$200,000 DOE + Bonus opportunity
• Comprehensive benefits package
• Hybrid work schedule with three days onsite weekly
• Standard 40-hour work week
• Opportunity to drive and expand an established private label product portfolio

About the Employer:

This established multichannel retailer serves professional and consumer markets through a combination of retail, e-commerce, and marketplace channels. The company offers a broad assortment of technology, electronics, accessories, and related products while continuing to invest heavily in the expansion and innovation of its proprietary private label portfolio.