Head of Demand Generation (Temporary, 6 Months)

What will you do:

Hire, train, and manage a team of media experts
Manage a budget of over $250K/month in paid advertising across Google Ads, Meta, YouTube, LinkedIn, and other relevant platforms
Define audiences and build dedicated campaigns across all platforms
Own and optimize email marketing campaigns and nurture programs that contribute to pipeline generation
Lead ongoing experimentation across the funnel — CRO, A/B testing, landing page optimization, and testing new growth hypotheses
Own SEO strategy and execution, no task too big or small, including emerging AEO practices, to grow organic visibility and drive pipeline growth across traditional and AI-driven search.
Own webinar strategy and execution end to end: initiation, planning, management, promotion, and performance analysis
Work closely with Product Marketing and Creative teams to create top-notch campaigns
Work closely with Sales and Revenue Operations to align campaigns with pipeline goals, improve lead management, and identify opportunities across the funnel
Implement measurement and attribution tools to test the effectiveness of our different channels
Measure and report on performance across all digital marketing campaigns, assessing against ROI and KPI goals
Lead and support high-impact growth initiatives as new opportunities and business priorities emerge
Take an active role in shaping our growth marketing strategy
Evaluate and evolve external media agency/vendor relationships, holding partners accountable and driving structural improvements

Requirements:

7+ years of experience in performance/growth marketing, with a proven track record managing large-scale paid UA budgets ($250K+/month) across Google Ads, Meta, LinkedIn, YouTube, and other paid channels
2+ years of experience hiring, managing, and developing a team of PPC/media buying professionals
Deep hands-on expertise in campaign strategy, audience targeting, and creative testing across multiple platforms and funnel stages
Strong analytical skills, with experience implementing and working within attribution and measurement frameworks to tie spend directly to ROI and pipeline/revenue impact
Experience partnering cross-functionally with Product Marketing, Creative, Sales, Rev-ops and broader Marketing teams to execute integrated campaigns
A data-driven, hands-on approach — comfortable both setting strategy and staying close to day-to-day execution and optimization
Experience managing and holding agencies/vendors accountable, including leading transitions or restructures
Proven ability to drive incremental growth in a flat/constrained budget environment through testing and optimization rather than spend
A resourceful, "no job too big or small" mentality — equally comfortable setting strategy and getting hands-on with execution, reporting, and troubleshooting.