Vice President, Director Brand Strategy

Overview
The Strategy group is responsible for the development of insights-driven briefs and customer-centered marketing strategies and programs for clients, leveraging all channels to build exceptional brand experiences across relevant touch points. The Strategist owns the understanding of the target audience: what interests and motivates them, where they go for information, what their journey is, what drives their decision making, and how they react to communications. The Strategy group works collaboratively with account management, creative, project management, and technology, ensuring all team members have input on strategy development and are fully briefed on customer insights.

Responsibilities
You must be able to:

Direct qualitative and quantitative market research
Synthesize insights from qualitative and quantitative research as well as other data sources
Understand customer usage of media/channels
Create briefs and provide input to program design as well as analytics
Lead brand planning and other strategic planning efforts
Contribute to new business pitches
Support the development of the nascent Strategic Planning group, including creation of best practices and agency education

Qualifications
Job Requirements

Bachelor’s degree in marketing, anthropology/sociology or psychology (preferred)
7-10 years’ experience in healthcare marketing/planning
Hospital experience or a strong interest in understanding how hospital systems operate is a plus.

Skills Requirements

Demonstrated ability to think comprehensively and proactively about brand marketing strategy
Experience in generating and strategically applying both qualitative and quantitative research
Experience conducting strategic planning across all target audiences (i.e. HCP, Patient, Payer) and all channels (i.e. traditional in-person reps and conferences, social media, print, digital)
Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations
Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast-paced, entrepreneurial environment
Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams