Marketing Campaign Coordinator

The Marketing Campaign Coordinator will support the execution of integrated marketing campaigns across digital and content channels. This role is critical to ensuring campaigns are launched efficiently, content is deployed accurately, and marketing platforms are leveraged effectively. Working closely with the Digital Marketing Manager and Marketing Operations Coordinator, this individual will focus on campaign execution, building, deploying, and managing campaigns across platforms while also supporting light creative development. This is an execution-focused role ideal for someone highly organized, detail-oriented, and comfortable working within marketing technologies and systems.

Key Accountabilities:

Campaign Execution & Coordination

Support end-to-end execution of marketing campaigns across digital channels (email, web, paid media, social)
Build and deploy campaigns within marketing platforms (e.g., email systems, CRM, ad platforms, social media)
Assist in implementing omnichannel campaign plans in partnership with Digital and Content leads
Marketing Platform Support

Execute within marketing tools and systems (e.g., Marketing Cloud, CRM integrations)
Upload and manage content across websites, landing pages, and email templates
Support tracking implementation (UTMs, pixels, tagging) to enable campaign performance measurement
Troubleshoot basic platform issues and ensure campaigns are functioning properly
Support list management, segmentation, and data hygiene within CRM and marketing automation systems
Standardize channel workflows, timelines, and deployment
Coordinate campaign implementation with vendors relationships and digital platforms (CRM, marketing automation, ).

Content & Asset Support

Assist in formatting and adapting content for different channels (email, web, social)
Create and edit simple visual assets (e.g., powerpoint slides, social graphics, email headers, basic promotional materials)
Ensure all assets are aligned with brand guidelines and compliance requirements
Performance & Reporting Support

Assist in pulling and organizing campaign performance data (email metrics, web traffic, ad performance)
Help maintain dashboards and reports for internal stakeholders
Identify and flag any issues impacting campaign performance

Event Marketing & Execution Support

Support the execution events, including, registration processes, and post-event follow-up
Build and manage event registration pages, surveys, and reporting within event management platforms such as
Assist with attendee list management, registration tracking, audience segmentation, and event communications before, during, and after events.
Support lead capture, lead routing, and post-event nurture campaigns in collaboration with Digital
Assist in tracking and reporting on event KPIs, including registrations, attendance, engagement, lead generation, and campaign performance.
Support webinar program execution through platforms such as Zoom Webinar, ON24, or similar event

Education and Experience:

3-5 years of experience in marketing, digital marketing, or campaign coordination
Familiarity with digital marketing channels (email, web, social, paid media)
Experience working within marketing platforms (e.g., CMS, email tools, CRM systems)
Strong organizational skills and attention to detail
Ability to manage multiple projects and deadlines in a fast-paced environment

Key Capabilities:

Commitment to excellence: Take pride in your work and consistently strive for excellence in everything you do
Results-oriented: Driven to achieve goals and objectives, with a strong focus on delivering measurable results
Creativity and innovation: Possess a willingness to think outside the box and come up with unique and creative solutions to challenges
Strong communication skills: Able to communicate effectively with colleagues and stakeholders at all levels, using clear and concise language
Collaboration: Work effectively as part of a team, actively sharing knowledge and expertise to achieve common goals
Resilience: Demonstrate the ability to bounce back from setbacks and persevere in the face of challenges
Inclusive mindset: Demonstrate an understanding and appreciation for diversity, and actively work to create an inclusive environment where everyone feels valued and respected
Adaptability: Comfortable working in a dynamic environment, able to adjust to changing priorities, and willing to take on new challenges
Ethical behavior: Act with integrity and demonstrate a commitment to ethical behavior in all interactions with colleagues and stakeholders
Continuous learning: Show a commitment to ongoing learning and professional development, continually seeking out opportunities to expand your knowledge and skills