Senior Data Science and Analytics Analyst (Media Analytics)

Overview

We are seeking a highly analytical and detail-oriented Senior Analyst to support media & creative analytics and measurement across campaigns. This role is responsible for transforming data into clear, actionable insights that inform campaign optimization and support future planning.

The Senior Analyst partners with media, strategy, and analytics teams to ensure data is accurate, insights are relevant, and outputs are polished and decision-ready—with a focus on enabling faster, smarter media decisions.

Responsibilities

Analyze cross-channel media performance and deliver insights to support campaign optimization and planning
Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.
Translate data into clear findings and actionable recommendations
Support development and execution of measurement frameworks and learning agendas
Conduct audience, competitive, and performance analysis to inform strategy
Partner with media teams to identify in-flight optimization opportunities
Build and maintain dashboards and reports that are intuitive and decision-ready
Support data automation and pipeline development (e.g., GCP, Funnel.io)
Ensure data accuracy, consistency, and quality across outputs
Contribute to presentations with insight-driven storytelling, not just data reporting

Core Capabilities (Strategy, Analytics & Tools)

Applies measurement frameworks to analyze media performance and audience behavior
Identifies performance drivers, trends, and optimization opportunities
Synthesizes data across sources into clear, actionable insights
Uses tools (CM360, Meta, Adobe/GA4, Tableau/Looker, Funnel.io) to analyze and visualize data effectively
Supports automation efforts to reduce manual reporting and improve efficiency
Applies analytical thinking to answer business and campaign performance questions
Maintains strong data quality, organization, and taxonomy standards

Communication & Collaboration

Translates data into clear, concise insights and recommendations
Contributes to client and internal discussions with fact-based, insight-driven input
Supports development of polished presentations and reporting outputs
Partners with cross-functional teams to ensure alignment on performance and insights
Continuously improves deliverables to move from reporting toward insight-driven storytelling

Qualifications

3–5+ years of experience in media analytics, marketing analytics, or data analysis
Strong understanding of paid media metrics, performance drivers, and campaign structure
Experience translating data into insights and actionable recommendations
Familiarity with measurement frameworks and performance analysis approaches
Proficiency in analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker)
Experience with data tools or automation (e.g., Excel, SQL, Funnel.io, or similar)
Strong attention to detail and ability to deliver accurate, high-quality outputs
Effective communication skills with ability to present insights clearly and concisely