Marketing Director

The Role:

The Marketing Director will lead the development and execution of Piermont Bank's integrated marketing strategy across brand, demand generation, digital marketing, product marketing, content, partnerships, and events.

Reporting to the Chief Growth Officer, this highly visible role will partner closely with executive leadership and business line leaders to drive awareness, client acquisition, and growth across Piermont's commercial banking, fintech, embedded banking, and treasury management businesses.

The ideal candidate is an experienced B2B marketing leader who can balance strategic thinking with strong execution. They will be responsible for enhancing an established marketing function, optimizing performance across channels, elevating the Piermont brand, and delivering measurable business results. This individual is equally comfortable developing strategy, collaborating across teams, and rolling up their sleeves to execute high-impact initiatives.

Why This Opportunity?

Play a key role in the growth strategy of one of the nation's first cloud-native banks.
Partner directly with the Chief Growth Officer and senior business leaders.
Shape the market presence of a bank operating at the intersection of commercial banking, fintech, and embedded finance.
Lead marketing initiatives that have a direct and measurable impact on business growth.
Join a collaborative, entrepreneurial organization where ideas can quickly turn into action.

Key Responsibilities

Develop and execute integrated marketing programs that drive brand awareness, lead generation, and client acquisition across Piermont's target markets.
Partner with business leaders to support growth objectives across commercial banking, treasury management, lending, deposits, and embedded banking solutions.
Strengthen and evolve Piermont's brand positioning as a leading technology-enabled commercial bank and trusted fintech partner.
Lead digital marketing initiatives across email, social media, webinars, search, content marketing, and other growth channels.
Develop compelling content, thought leadership, client success stories, and executive visibility programs that enhance Piermont's market presence.
Measure campaign performance, marketing effectiveness, and ROI, using data and insights to continuously optimize results.
Manage external agencies, vendors, and marketing budgets to maximize impact and efficiency.
Collaborate with compliance, business units, and external partners to ensure effective and compliant marketing execution.
Lead the strategy and execution for events, sponsorships, partnerships, conferences, and client engagement initiatives.
Identify emerging market opportunities, industry trends, and innovative marketing approaches that support growth objectives.

Qualifications:

8-12+ years of marketing leadership experience in financial services, fintech, B2B SaaS, or commercial banking.
Proven experience building integrated marketing programs that drive measurable revenue growth.
Strong understanding of digital acquisition, CRM, content strategy, and performance marketing.
Experience managing agencies, budgets, and cross-functional teams.
Exceptional communication, storytelling, and executive presentation skills.