Director, Social

Overview

The Director, Social is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The Director will be accountable to partner with clients to address measured Media landscape and work with client partners across multiple digital fields to propose and defend media spend across all performance-based marketing channels.

Responsibilities

The Director, Social will also manage and direct a team of Social Media Managers in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.

• Develops, manages, and monitors client P&L’s for assigned accounts

• Implement well-rounded media planning

• Introduces Process Development Input, Quality Assurance and Best Practices Input

• Works with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients

• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

• Prepares and presents annual financial plans and human resources plans

• Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts

• Develops a complete understanding of each client’s goals, markets, needs and expectations

• Works within client relationships to champion initiatives that drive marketing decisions across digital channels

• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations

• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, Clevel executives) to develop rapport and deliver complex solutions

• Communicates and implements a Participation Planning Process or all accounts

• Independently leads performance and strategy presentations

• Solves client problems and uses conflict management skills within a professional environment Page 2 of 2

• Manages strategy development and execution for complex marketing analysis fields, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement

• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity

• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives

• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction

• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members

• Conducts performance reviews and career path plans for direct reports

• Establishes expectations and goals for team on performance marketing thought leadership

• Provide cross media planning training for their direct reports

• Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group

• Contributes to blog, newsletter, training forums and/or task forces

• Guide teams in improving performance through advanced optimization capabilities, techniques from each platform, be SME in AI-enhanced campaign management and optimization capabilities, while applying sound strategic judgment

Qualifications

• B.A. or B.S., preferably in Marketing/Advertising or related field

• 8+ years of experience working in a Digital Media capacity

• Agency experience highly preferred

• Knowledge of Digital Media, Marketing/Advertising industries highly preferred

• Agency experience highly preferred

• 5+ years of experience in online advertising including social, display, programmatic, mobile, video or affiliate, direct marketing, or e-commerce

• 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations

• Deep knowledge of ad serving platforms and online analytic solutions

• 2+ years of demonstrated success in managing and leading people

• 2- years of digital marketing, search engine, display, programmatic, and / or social marketing preferred