Director, SEO

ABOUT CROUD & ROLE OVERVIEW
Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.

Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.

The overall purpose of this role is to support the SEO Director and VP Organic Performance and a team of Senior Account Managers, Managers and Associates in implementing a best in class SEO strategy for key clients. You will be responsible for the management and delivery of SEO scopes for our clients, using both internal resources and our network of specialists, in order to achieve client business objectives and targets.

You will be responsible for the build and effective implementation of client Account Development Plans (ADPs) in order to achieve client’s annual business objectives and targets as well as contributing to new business pitches and our innovation processes to ensure we always remain cutting edge in our craft.

You will have excellent knowledge of all component parts of SEO (from technical, to content and PR) and work with our specialist teams in these areas to lead on delivering a unified Organic Search strategy for clients. You will also be able to articulate SEO strategy to a senior audience, both externally and internally to our cross-channel counterparts.

RESPONSIBILITIES
Development and execution of client strategy to increase profit, and provide great customer service to clients

Work together with wider teams to devise and deliver Account Development Plans (ADPs) for each client to sustain and grow client performance

Manage profitability of client accounts, ensuring resource is paced correctly to avoid under or over service

Work with the Director of Organic Performance and our Strategy Directors to input into overall direction of department

Pioneer direction of department across the team

Develop, mentor and train team members, both remotely and in person

Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly

Play an active role in defining SEO best practice and scalable processes

Stay up to date with new market tools and opportunities, which would support client strategy or Croud’s product offering, and share to the wider team

Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients)

Support SEO Managers & Executives to adopt this approach to client management & performance

Provide reporting and measurement of the effectiveness of campaigns, ensure client reports are delivered on time and accurately

Share learnings with the wider Social, Display, PPC and Analytics teams to drive performance and efficiencies

Provide direction and guidance to the SEO Executives and Managers to deliver excellence in required communication and client service standards for each client as well as generally

Direct line manage a team of SEO Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently

Advocate knowledge share, drive delivery of cross channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross team and cross channel

Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap

Oversee regular or ad hoc projects and delivery of projects within the team.

Contribute to the new business process and oversee management of sales support delivery from the team as required / requested by the sales team.

Identify areas of development within existing business to upsell digital services where relevant across your client portfolio

Drive overall performance within the team to achieve margin and incremental revenue month on month

Proactively identify workflow efficiencies to counter ineffective process within the team - new ways of working, continuous process improvement

Proactively use all tools and technologies at your disposal, identify and share emerging tools and technologies that could contribute to the development of Croud’s SEO offering or workflows

Contributing to and supporting Croud marketing activities including whitepapers, blog posts and speaking opportunities

REQUIRED KNOWLEDGE
Degree level education or relevant equivalent experience

In-depth demonstrable experience in Digital Marketing

In-depth demonstrable experience in SEO advertising

Excellent communication, organisation, and presentation skills

A mathematical and analytical mind

Exceptional client service skills

Highly organized and an ability to multitask

Impeccable attention to detail

Excellent Microsoft Office skills which must include Excel, Word and PowerPoint

Proven track record of working to deadlines

Proven time management skills

Proven ability to negotiate

The ability to autonomously identify opportunities, generate ideas and formulate strategies

Leadership skills: managing direct reports, a motivator

Demonstrable line management experience, mentoring & training

Proven experience in client expectation management roles and situations, able to manage and direct client expectations

Clear passion for digital marketing and SEO