Paid Ads Specialist (Google/Meta)

THE ROLE

Paid advertising is where budget meets strategy — and we need someone who knows how to make every dollar work. As our Paid Ads Specialist, you'll plan, launch, and optimize campaigns across Google and Meta to drive qualified traffic and conversions for NoGigiddy. No degree required — certifications and results speak louder.

RESPONSIBILITIES
Build and manage paid campaigns on Google Ads and Meta (Facebook/Instagram)
Write compelling ad copy and collaborate with design on creative assets
Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
Conduct audience research and build targeted segments
Run A/B tests on creatives, copy, and audiences
Report weekly on spend, performance, and recommendations

REQUIREMENTS
No degree required
Hands-on experience managing Google Ads or Meta Ads campaigns (personal or professional)
Google Ads or Meta Blueprint certification is a plus
Strong analytical skills — you make decisions based on data, not gut
Understanding of tracking and attribution
Budget-conscious with a focus on ROAS